Memoria

Chair for ESNE - University School of Design, Innovation and Technology

"Memoria" is a furniture project created by Sergio Sesmero for his Final Project of the Official University Degree in Product Design of ESNE. A proposal based on sustainability, functionality and the creation of new sensorial experiences, by the usage of concrete fabric as the main material, which is generally used in civil constructions that is characterized by its high durability, resistance and sustainability. The project arises from a deep study of the changes that are taking place in society, and how these are are affecting the forms of consumption.

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Memoria by Sergio Sesmero

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Chair by Sergio Sesmero

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Sergio Sesmero Memoria

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Sergio Sesmero Chair

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ESNE University School of Design Innovation and Technology Brand Logo

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Memoria Chair Press Releases

Discover our press releases for Memoria available in the following languages: English.

Memoria Chair Media Articles

We provide articles ready for publication on Memoria, offered in several languages: Spanish, Dutch, Indonesian, Arabic (Standard), Turkish, English, Korean, Japanese, Russian, Chinese (Mandarin), Italian, German, French, Portuguese and Hindi.

Unique Properties

Memoria is a groundbreaking furniture proposal based on sustainability, functionality and the creation of new sensorial experiences, by the usage of concrete fabric as the main manufacturing element. A very unusual material in furniture and generally used in civil constructions due to its high durability, resistance and sustainability. The project arises from a deep study of the changes taking place in society, and how these are affecting the forms of consumption in the youngest consumers.

Tags

Furniture, design, concrete canvas, concrete, sustainability, space.

Production Technology

It is created from the manufacture of a 3d printed PLA (totally recyclable and reusable) mold with shapes that serve as a guide. Concrete Canvas is applied to this mold, which we leave to set for at leat 24 hours. After its setting we can observe its hardness and resistence, but to make it even more consolidated, we apply an epoxy resin that filters between the pores of the material and cement, increasing its solidity and durability to more that 50 years of life.

Design Challenge

The design process of the Memoria chair finds its difficulty mainly in the creation of the concept. Also noteworthy is the process of selecting and acquiring the most suitable material to carry out the concept. Finally, some difficulties arise in the handling of the material, since the was not enough to make a large number of prototypes, this situation was solved by sending a sample of the Concrete Canvas to a geological materials analysis laboratory, whose results gave multiple solutions and proposals to help with its manipulation.

Project Duration

The project, started in Madrid, Spain, in September 2019 and finished in September 2020 in Madrid, Spain.

Operation Flow

By creating an aura that evokes mystery, questionability and reflection on the object beyond its pure functionality, Memoria plays with the senses, confusing at first the user and, in turn, showing different interpretations, narratives and stories depending on the circumstance and context of the user. Memoria responds questions, but generates new ones, creating a dialogue between opposites that are in a common point, expressing a simile of what happens nowadays and in today's society.

Research

The project arises from the study of the changes taking place in society, and their effects. These changes have an important influence on design, fulfilling objectives of sustainability, experience, interaction and identity. There were also analyzed the trends occurring in the furniture sector; a market that is in full swing and increasingly preparing to expand its borders to new markets. Memoria combines all these characteristics through innovative design, quality production and marketing.

Inspiration

It is aesthetically based on a maximalist or brutalist trend, but at the same time with a formal essence of a minimalist concept, Sergio Sesmero's furniture proposal contains an intellectual and cultural narrative, inspired by the Hegelian dialectic applied in Magritte's work. Thereby, a dialogue between revelation and concealment is created, all with the aim for the object to overcome its aesthetic, and creating a new one as a conclusion.

Image Credits

Sergio Sesmero

Project Overview

Memoria Chair has been a Golden winner in the Furniture Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Golden Recognition

Sergio Sesmero was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work Memoria Chair.

Sergio Sesmero Press Releases

Access a rich repository of press releases on Sergio Sesmero, offered to press and media professionals for unrestricted use in their stories. Immediate access is granted to 1 press releases for all journalists.

Introducing Memoria: Sergio Sesmero's Groundbreaking Concrete Canvas Chair

Sergio Sesmero unveils Memoria, a sustainable and sensorial furniture proposal, challenging conventional design norms with a groundbreaking material.

Sergio Sesmero Newsroom

Sergio Sesmero Newsroom is your gateway to exploring acclaimed design and award-winning works.