Animation for Unicef
Hao Li and Mengchao Wu created this animation for Unicef to explain how they've helped young people in remote areas connect to the internet, especially girls. First, the animation compares the difference in the number of boys and girls who have access to the internet in lagging regions, and the problems the inequality has brought to girls in those places. Throughout the film, Hao and Mengchao show how Unicef helped these girls access the internet and what has changed since accessing the internet.
Download Press Kit № 118062
Download Press Kit № 118062 Animation for Unicef by Hao Li to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Press releases for Promising Ideas Innovation are now accessible in these languages: English.
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This short animation is creating for Unicef and Generation United, to explain how they’ve helped more young people connecting to the Internet, especially girls in remote areas. Through animations, it compares the number of men and women accessing the Internet in developed and backward regions, and the problems this brings to women in backward regions. The short animation was made to help to arouse the attention of more people.
animation, motion graphic, design, UNICEF
The whole animation can be divided into three processes, first is the script, by optimizing the script provided to us by Unicef, we have a general direction for the image we want to present. Next, we started to design characters, scenes, and props. After designing different versions, we settled on a final direction and proceeded to animate our design.
Converting large amounts of textual material into easily accessible animations is a difficult task. Telling the audience a lot of data would make them lose interest very quickly, So we optimized the script a lot, making it possible to present a lot of narrative images in the end. Not only that, but the transitions between each paragraph also need to be carefully thought out so that the final animation looks seamless and gives the audience a very smooth viewing experience. These details took a lot of time but the result was well worth it.
The project started in 2019 and finished in 2020 in New York.
The production of this animation is very meaningful for us. We know that most people are not interested in lengthy reports, and it is crucial to turn boring data into comprehensible information. We are glad we took on this challenge and finally completed it, and we hope that through our efforts, more people will pay attention to the issues expressed in the video!
We know that making such videos can help more people care about the problems girls are facing. So how to get the message to people quickly became the most important goal. To do this, we tried to change the information we got into a simple story, starting with a female character and talking about the difficulties she faces. And then clarify to the audience that there are millions of girls facing the same dilemma as her. Finally, some very symbolic graphics or objects are used to show the audience how our help will affect them.
First of all, of course, it's very enthusiastic to produce such a public welfare video. We hope more and more people will pay attention to the problems that exist in the world and we need to lend a helping hand to those who need it. At the same time, we refer to a large number of good science related animations and infographic animation, try to use the most acceptable form of expression to convey our ideas.
Image #1: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019. Image #2: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019. Image #3: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019. Image #4: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019. Video Credits: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Promising Ideas Innovation Animation has been a Silver winner in the Movie, Video and Animation Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Hao Li was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Promising Ideas Innovation Animation.
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Short animation created by Hao Li for UNICEF and Generation United to raise awareness about gender inequality in internet access
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