Advertising Campaign
Portal Beoplay

Advertising Campaign for Kutuko Studio SL

It is a campaign to promote its Beoplay Portal headphones. The streamers shared the production to make it go viral. Under the claim Sound that shapes your world, they had to create 5 scenarios alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of fetish objects hidden in each frame. The team was faced with a multi-scenario design in which the protagonist was the product and the experience of using it.

Carlos Cabrera 2023 Agency Platinum Press Kit № 144874

Download Press Kit № 144874

Download Press Kit № 144874 Advertising Campaign for Kutuko Studio SL by Carlos Cabrera to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Beoplay Portal by Carlos Cabrera
Beoplay Portal by Carlos Cabrera

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Acknowledgements for photographs are in the Image Credits Section.

Advertising Campaign by Carlos Cabrera
Advertising Campaign by Carlos Cabrera

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. For attribution details, see the Image Credits Section.

Carlos Cabrera Beoplay Portal
Carlos Cabrera Beoplay Portal

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. For attribution details, see the Image Credits Section.

Carlos Cabrera Advertising Campaign
Carlos Cabrera Advertising Campaign

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Image Credits Section holds all necessary photo accreditation details.

Carlos Cabrera Design Team Photo
Carlos Cabrera Design Team Photo

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. To identify photo contributors, visit the Image Credits Section.

Kutuko Studio SLBrand Logo
Kutuko Studio SLBrand Logo

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. To identify photo contributors, visit the Image Credits Section.

Design Newswire
Portal Beoplay Advertising Campaign Press Releases

Access press releases crafted for Portal Beoplay in these languages: English.


Language Icon
Portal Beoplay Advertising Campaign Translations

Translations of Portal Beoplay are ready for you in an array of languages: Advertensieveldtog AF, Fushata Reklamuese SQ, የማስታወቂያ ዘመቻ AM, الحملة الإعلانية AR, Գովազդային Արշավը HY, Reklam Kampaniyası AZ, Publizitate Kanpaina EU, Рэкламная Кампанія BE, বিজ্ঞাপন প্রচার BN, Reklamna Kampanja BS, Рекламната Кампания BG, ကြော်ငြာကမ်ပိန်း MY, La Campanya Publicitària CA, Ang Kampanya Sa Advertising CEB, Kampeni Yotsatsa NY, 廣告活動 ZY, 广告活动 ZH, Campagna Di Publicità CO, Reklamna Kampanja HR, Reklamní Kampaň CS, Reklamekampagne DA, Reclamecampagne NL, Reklamkampanjo EO, Reklaamikampaania ET, Mainoskampanja FI, La Campagne Publicitaire FR, ’ Ann An Iomairt Sanasachd GD, Campaña Publicitaria GL, სარეკლამო კამპანია KA, Werbekampagne DE, Η Διαφημιστική Καμπάνια EL, જાહેરાત ઝુંબેશ GU, Kanpay Piblisite HT, Yakin Talla HA, Ka Hoʻolaha Hoʻolaha HAW, מסע פרסום HE, विज्ञापन अभियान HI, Advertising Phiaj Los Nqis HMN, A Reklámkampány HU, Auglýsingaherferð IS, Mgbasa Ozi Mgbasa Ozi IG, Kampanye Iklan ID, Feachtas Fógraíochta GA, La Campagna Pubblicitaria IT, 広告キャンペーンは JA, Kampanye Iklan JV, ಜಾಹೀರಾತು ಪ್ರಚಾರವು KN, Жарнамалық Кампания KK, យុទ្ធនាការផ្សាយពាណិជ្ជកម្ម KM, Kwiyamamaza Kwamamaza RW, 광고 캠페인은 KO, Kampanyaya Reklamê KU, Жарнамалык Кампания KY, ການໂຄສະນາ LO, Vendo Militia LA, Reklāmas Kampaņa LV, Reklaminė Kampanija LT, Werbekampagne LB, Рекламната Кампања MK, Fanentanana Dokam-Barotra MG, Kempen Pengiklanan MS, പരസ്യ പ്രചാരണം ML, Kampanja Ta 'reklamar MT, Ko Te Kaupapa Whakatairanga MI, जाहिरात मोहीम MR, Сурталчилгааны Кампанит Ажил MN, विज्ञापन अभियान NE, Reklamekampanje NO, ବିଜ୍ଞାପନ ଅଭିଯାନ OR, د اعلاناتو کمپاین PS, کمپین تبلیغاتی FA, Kampania Reklamowa PL, Campanha Publicitária PT, ਵਿਗਿਆਪਨ ਮੁਹਿੰਮ PA, Campania De Publicitate RO, Рекламная Кампания RU, Fa'asalalauga Fa'asalalauga SM, Рекламна Кампања SR, Kushambadza Mushandirapamwe SN, اشتهاري مهم SD, වෙළඳ ප්‍රචාරණ ව්‍යාපාරය SI, Reklamná Kampaň SK, Oglaševalska Kampanja SL, Ololaha Xayaysiisku SO, Letšolo La Papatso ST, La Campaña Publicitaria ES, Kampanye Iklan SU, Kampeni Ya Matangazo SW, Reklamkampanj SV, Ang Advertising Campaign TL, Маъракаи Таблиғотӣ TG, விளம்பர பிரச்சாரம் TA, Реклама Кампаниясе TT, ప్రకటనల ప్రచారం TE, แคมเปญโฆษณา TH, Reklam Kampanyası TR, Mahabat Kampaniýasy TK, Рекламна Кампанія UK, اشتہاری مہم UR, ئېلان تەشۋىقاتى UG, Reklama Kampaniyasi UZ, Chiến Dịch Quảng Cáo VI, Ymgyrch Hysbysebu CY, Reklamekampanje FY, Iphulo Lentengiso XH, גאַנצע קאַמפּיין YI, Ipolongo Ipolongo YO, Umkhankaso Wokukhangisa ZU, Advertising Campaign EN, expanding accessibility.


Press Kit
Portal Beoplay Advertising Campaign Media Articles

Explore our ready-to-use articles on Portal Beoplay, available in multiple languages: Turkish, Arabic (Standard), Italian, German, French, Portuguese, Dutch, Chinese (Mandarin), Indonesian, English, Spanish, Hindi, Korean, Japanese and Russian, for your feature stories.


Unique Properties

Bang&Olufsen wanted to launch a campaign to promote its Beoplay portal headphones. The streamers shared the production to make it viral. In addition, they ran a contest in which 23 eastereggs were hidden. Under the claim Sound that shapes your world, Kutuko had to create 5 scenarios, alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of the fetish objects hidden in each frame.

Tags

3D, 3DMAX, Animation, C4D, Cinema 4D, Interior Design, Motion Design, Motion Graphics, Rendering

Production Technology

Kutuko started with a search for references and inspiration on websites such as Behance, Pinterest or Artstation, which they accumulated on moodboards on the Milanote website. Then they started a small composition sketch of the scene in Photoshop and once they had what they liked, they moved on to 3D. For this, we always use Cinema 4D software and the Redshift rendering engine along with various plugins such as Turbulence FD for the smoke simulations or Forester for the creation of trees.

Design Challenge

The creative demands of this piece required a solid and consolidated professional studio with high quality standards, which is why Paco, from Fan Content, trusted us once again to create such a striking and powerful piece on a creative and visual level.

Project Duration

The Bang&Olufsen production took place in Madrid, by Kutuko Studio, from February to May 2022.

Operation Flow

The video project is a standard full HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.

Research

The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors, riggers, character designers and managers focused on the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx, through an internal platform for the correct monitoring of the project.

Inspiration

Under the claim Sound that shapes your world, Kutuko had to create 5 different scenarios that worked well together, alluding to key categories of the video game industry to engage the broad spectrum and profile of the target audience. Therefore, not only was there a great visual and sound impact from the start, but the experience was elevated to gamification and competition for the location of the fetish objects hidden in each frame.

Image Credits

Boutique Visual Kutuko Studio, Beoplay Portal, 2022

Project Overview

Portal Beoplay Advertising Campaign has been a Platinum winner in the Movie, Video and Animation Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.

Carlos Cabrera Design Team Photo Award Logo
Platinum Recognition

Carlos Cabrera was recognized with the coveted Platinum A' Design Award in 2023, a testament to excellence of their work Portal Beoplay Advertising Campaign.

DesignPRWire
Carlos Cabrera Press Releases

Numerous press releases on Carlos Cabrera and their achievements are at your disposal, inviting press members to use them freely in their coverage. Unlock 3 press releases now, directly accessible to journalists.


Introducing Beoplay Portal: A Groundbreaking Advertising Campaign by Carlos Cabrera

Carlos Cabrera's Kutuko Studio Unveils Beoplay Portal Advertising Campaign


Carlos Cabrera Design Team Photo
Carlos Cabrera Newsroom

Visit Carlos Cabrera Newsroom for an inside look at exceptional design and award-winning projects.

You are currently viewing Media Showcase № 144874. Dive into Carlos Cabrera's newsroom to find their best work, alongside a wealth of high-res images, interviews, and essential links. You are here: Press Kit / Media Showcase 144874 about Portal Beoplay. Additional content is available in Newsroom 307077.

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