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PepsiCo Design and Innovation 2021 Agency Iron Press Kit № 118789

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Evervess Soda Water by PepsiCo Design and Innovation

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Beverage by PepsiCo Design and Innovation

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PepsiCo Design and Innovation Evervess Soda Water

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PepsiCo Design amp Innovation Brand Logo

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PepsiCo Design and Innovation Beverage Press Releases

Access press releases crafted for PepsiCo Design and Innovation in these languages: English.

PepsiCo Design and Innovation Beverage Media Articles

Ready-to-feature articles on PepsiCo Design and Innovation are available in these languages: Spanish, Japanese, Chinese (Mandarin), Italian, Portuguese, English, French, Dutch, Indonesian, Hindi, Russian, German, Arabic (Standard), Turkish and Korean, for your convenience.

Unique Properties

Evervess Soda is a legacy brand with nearly 80 years of heritage. In preparation for its unified launch in China, we modernized the visual identity for the nuances of this very important market. Evervess represents a product category that is seeing a huge uptick in the Chinese market. The brand has bright, carbonated sodas and tonics that can be mixed in cocktails or enjoyed on their own for some fizzy refreshment.

Inspiration

The historic branding had a heaviness that spoke to indulgence, but we wanted to clearly communicate the light and fizzy refreshment of the product line. After cleansing the palate of the packaging, we added a minimal black and teal graphic element. A fountain. A symbol of energy, refreshment and renewal. An uplifting element designed to cue lightness and the products gentle fizz.

Project Overview

PepsiCo Design and Innovation Beverage has been a Iron winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Iron Recognition

PepsiCo Design and Innovation was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work PepsiCo Design and Innovation Beverage.

PepsiCo Design and Innovation Press Releases

Explore the world of PepsiCo Design and Innovation through our press releases, designed for media members to use freely and enrich your content. Unlock 50 press releases now, directly accessible to journalists.

Introducing Evervess Soda Water: A Refreshing Design Innovation by PepsiCo Design & Innovation

PepsiCo Design & Innovation unveils the modernized visual identity of Evervess Soda Water, inspired by the product's legacy and the Chinese market, aiming to communicate lightness and refreshment.

PepsiCo Design and Innovation Newsroom

Find inspiration and award-winning creativity within the PepsiCo Design and Innovation Newsroom.

You are currently viewing Media Showcase № 118789. Discover everything PepsiCo Design and Innovation has to offer in their newsroom, from award-winning projects to high-res media and valuable resources. You are now viewing Press Kit / Media Showcase 118789 on PepsiCo Design and Innovation. For more details, access Newsroom 133313.