Beverage for PepsiCo Design & Innovation
Download Press Kit № 118931
Download Press Kit № 118931 Beverage for PepsiCo Design & Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Press releases for Pepsi X SHFW are now accessible in these languages: English.
Ready-to-feature articles on Pepsi X SHFW are available in these languages: Arabic (Standard), Hindi, Turkish, Portuguese, Dutch, Korean, Spanish, English, Italian, German, French, Indonesian, Japanese, Russian and Chinese (Mandarin), for your convenience.
For more than five years, PepsiCo Design and Innovation has been a key partner at Shanghai Fashion Week. To celebrate the latest designers creations for Spring/Summer 2020, the design team created this years SHFW VIS as well as a limited edition can, available in China, that embodies the seasons key theme of Sensation and Source.
Packaging, Beverage
The inspirational mantra for the Spring/Summer 2020 Shanghai Fashion Week is Exploration of infinite possibilities through different perspectives. Pepsi Blacks brand spirit of Dare to Black embodies a brand spirit that reflects this theme, encouraging consumers to release their inner passions and create their own multi-dimensional interpretations of fashion. For the Spring/Summer 2020 Shanghai Fashion Week visual identity, the design team created a system that celebrates the power of diversity, drawing from multiple sources and sensations as a means of self-expression and creation. By combining unique shapes inspired by organic and glass elements in a dimensional space, the designs become a metaphor for the daring visions of todays fashion designers.
Pepsi X SHFW Beverage has been a Silver winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
For design images and photos please credit PepsiCo Design and Innovation.
PepsiCo Design and Innovation was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Pepsi X SHFW Beverage.
Numerous press releases on PepsiCo Design and Innovation and their achievements are at your disposal, inviting press members to use them freely in their coverage. Now available: Immediate access to 50 press releases for journalists.
PepsiCo Design & Innovation presents the limited edition can at Shanghai Fashion Week, celebrating diversity and self-expression
Visit PepsiCo Design and Innovation Newsroom for an inside look at exceptional design and award-winning projects.
Beverage for PepsiCo Design & Innovation
Beverage for PepsiCo Design & Innovation
Beverage for PepsiCo Design & Innovation
Beverage for PepsiCo Design & Innovation
Beverage for PepsiCo Design & Innovation
Beverage for PepsiCo Design & Innovation
Beverage for PepsiCo Design & Innovation
Beverage for PepsiCo Design & Innovation
Beverage for PepsiCo Design & Innovation
Beverage for PepsiCo Design & Innovation
Beverage for PepsiCo Design & Innovation
Beverage for PepsiCo Design & Innovation
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