Mingluye

Alcoholic Beverage Packaging for Anhui Mingguang Liquor Co., Ltd

Mingluye is a Minglu Flavor baijiu made by Anhui Mingguang Liquor Industry Co., Ltd. which originated from the Southern Song Dynasty fully handcrafted ancient craftsmanship, with a mung bean as the main raw material. The bottle shape is inspired by the raw materials mung beans, they are traditional Chinese medicine in China, which have Heat-clearing and Detoxifying effect. By adopting bionic design techniques, this product expresses a natural ecological beauty.

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Mingluye by Wen Liu

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Alcoholic Beverage Packaging by Wen Liu

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Wen Liu Mingluye

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Wen Liu Alcoholic Beverage Packaging

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Wen Liu Design Team Photo

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Anhui Mingguang Liquor Co LtdBrand Logo

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Mingluye Alcoholic Beverage Packaging Press Releases

Press releases for Mingluye are now accessible in these languages: English.

Mingluye Alcoholic Beverage Packaging Media Articles

Explore our ready-to-use articles on Mingluye, available in multiple languages: English, Spanish, German, French, Dutch, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Turkish, Arabic (Standard), Hindi, Portuguese and Italian, for your feature stories.

Unique Properties

Mingluye is a "Minglu Flavor" baijiu produced by Anhui Mingguang Liquor Industry Co., Ltd. using the ancient craftsmanship from the Southern Song Dynasty, with a mung bean as the main raw material.

Tags

Mingguang Liquor, Baijiu, Baijiu Packaging, Mingluye

Production Technology

The bottle cap adopts natural earth-textured plastic cap, the embossed texture of the bottle body adopts delicate and textured mung bean leaves, stems and fruit as the patterns. The main product name is in the form of a glue card, which is crystal clear and is the unique visual symbol of the product. The box material is special paper, the craft is bronzing and embossing.

Design Challenge

This product breaks through the traditional Chinese baijiu packaging form. In the Chinese market, many packaging is very old-fashion, and a bit over-packaged, too exaggerated, not suitable for the aesthetics of current young consumers and the development trend of environmental protection and recycling. So in the process of design, the packaging materials and processes can be simplified as much as possible, and the consumption should return to the quality of the product itself, rather than the gorgeous packaging, which causes a waste of resources. Let consumers and customers change their awareness of product packaging.

Project Duration

The project began in Shenzhen, China in September 2019 and completed in Shenzhen, China in January 2020.

Operation Flow

During the design period, designers carefully observed and studied the mung bean, and found that the shape is full and the color is mainly green. The white vertical strip in the middle of the mung bean is its germ. Therefore, they want to present it in the most direct and understandable way.

Research

In the era of high homogeneity of traditional Chinese baijiu, how to express and differentiate similar products with the visual language that is easy to understand by current consumers requires serious consideration. Designers collected big data using online questionnaire surveys and offline search methods. After analysis, it is found that consumers are not very familiar with Minglu-flavor baijiu, so how to express it in easy-to-understand visual language is very important.

Inspiration

The bottle shape is inspired by mung beans, the raw material for baijiu making. Mung beans are Chinese medicinal materials and have the effect of Heat-clearing and Detoxifying. The bionic design method is used for innovative evolution to highlight the beauty of the natural ecology of the bottle. The white vertical bars of the bottle are inspired by the germ of the mung beans, which symbolizes a new life.

Project Overview

Mingluye Alcoholic Beverage Packaging has been a Bronze winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Wen Liu.

Bronze Recognition

Wen Liu was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Mingluye Alcoholic Beverage Packaging.

Wen Liu Press Releases

Attention press members and journalists: We offer a collection of press releases on Wen Liu and their notable work, available for your unrestricted use. Press members can now immediately access 29 press releases.

Mingluye: A Bionic Design Inspired by Mung Beans for Alcoholic Beverage Packaging

Wen Liu's Mingluye is a Minglu Flavor baijiu, inspired by mung beans and crafted with ancient techniques, awarded Bronze in A' Packaging Design Award 2021.

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