Mingluye
Alcoholic Beverage Packaging for Anhui Mingguang Liquor Co., Ltd
Mingluye is a Minglu Flavor baijiu made by Anhui Mingguang Liquor Industry Co., Ltd. which originated from the Southern Song Dynasty fully handcrafted ancient craftsmanship, with a mung bean as the main raw material. The bottle shape is inspired by the raw materials mung beans, they are traditional Chinese medicine in China, which have Heat-clearing and Detoxifying effect. By adopting bionic design techniques, this product expresses a natural ecological beauty.
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Mingluye by Wen Liu
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Alcoholic Beverage Packaging by Wen Liu
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Wen Liu Mingluye
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Wen Liu Alcoholic Beverage Packaging
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Anhui Mingguang Liquor Co LtdBrand Logo
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Mingluye Alcoholic Beverage Packaging Press Releases
Access press releases crafted for Mingluye in these languages: English.
Mingluye Alcoholic Beverage Packaging Media Articles
Ready for your features: articles on Mingluye in various languages, including German, French, Dutch, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), English, Spanish, Turkish, Arabic (Standard), Hindi, Portuguese and Italian.
Unique Properties
Mingluye is a "Minglu Flavor" baijiu produced by Anhui Mingguang Liquor Industry Co., Ltd. using the ancient craftsmanship from the Southern Song Dynasty, with a mung bean as the main raw material.
Tags
Mingguang Liquor, Baijiu, Baijiu Packaging, Mingluye
Production Technology
The bottle cap adopts natural earth-textured plastic cap, the embossed texture of the bottle body adopts delicate and textured mung bean leaves, stems and fruit as the patterns. The main product name is in the form of a glue card, which is crystal clear and is the unique visual symbol of the product. The box material is special paper, the craft is bronzing and embossing.
Design Challenge
This product breaks through the traditional Chinese baijiu packaging form. In the Chinese market, many packaging is very old-fashion, and a bit over-packaged, too exaggerated, not suitable for the aesthetics of current young consumers and the development trend of environmental protection and recycling. So in the process of design, the packaging materials and processes can be simplified as much as possible, and the consumption should return to the quality of the product itself, rather than the gorgeous packaging, which causes a waste of resources. Let consumers and customers change their awareness of product packaging.
Project Duration
The project began in Shenzhen, China in September 2019 and completed in Shenzhen, China in January 2020.
Operation Flow
During the design period, designers carefully observed and studied the mung bean, and found that the shape is full and the color is mainly green. The white vertical strip in the middle of the mung bean is its germ. Therefore, they want to present it in the most direct and understandable way.
Research
In the era of high homogeneity of traditional Chinese baijiu, how to express and differentiate similar products with the visual language that is easy to understand by current consumers requires serious consideration. Designers collected big data using online questionnaire surveys and offline search methods. After analysis, it is found that consumers are not very familiar with Minglu-flavor baijiu, so how to express it in easy-to-understand visual language is very important.
Inspiration
The bottle shape is inspired by mung beans, the raw material for baijiu making. Mung beans are Chinese medicinal materials and have the effect of Heat-clearing and Detoxifying. The bionic design method is used for innovative evolution to highlight the beauty of the natural ecology of the bottle. The white vertical bars of the bottle are inspired by the germ of the mung beans, which symbolizes a new life.
Project Overview
Mingluye Alcoholic Beverage Packaging has been a Bronze winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Wen Liu.
Bronze Recognition
Wen Liu was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Mingluye Alcoholic Beverage Packaging.
Wen Liu Press Releases
Our press releases on Wen Liu and their work are made freely available for press members looking to add depth to their content. Now available: Immediate access to 33 press releases for journalists.
Mingluye: A Bionic Design Inspired by Mung Beans for Alcoholic Beverage Packaging
Wen Liu's Mingluye is a Minglu Flavor baijiu, inspired by mung beans and crafted with ancient techniques, awarded Bronze in A' Packaging Design Award 2021.
Wen Liu Newsroom
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