Dream Dance Ice Ribbon
Alcoholic Beverage Packaging for JIANGSU YANGHE DISTILLERY CO.,LTD.
The product "Dream Dance Ice Ribbon" custom blind box with limited edition contains a total of four Dream of the Blue M9 customized liquor, each focusing on the four sports of elegant speed skating, passionate ice hockey, attractive curling, and exquisite figure skating, with the characteristics of speed, art, and power. the body of the bottle is luminous and the shape of the base is adapted from the "ice ribbon" of the National Speed Skating Oval, together with the symbol of infinity and future, echoing the sports spirit of " together to the future".
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Dream Dance Ice Ribbon by Wen Liu
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Alcoholic Beverage Packaging by Wen Liu
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Wen Liu Dream Dance Ice Ribbon
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Wen Liu Alcoholic Beverage Packaging
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JIANGSU YANGHE DISTILLERY CO LTD Brand Logo
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Dream Dance Ice Ribbon Alcoholic Beverage Packaging Press Releases
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Dream Dance Ice Ribbon Alcoholic Beverage Packaging Media Articles
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Unique Properties
The design is themed "Dream Dance Ice Ribbon" and integrates the elements of the Winter Olympics, while creating a blind box with 4 bottles in a case, which matches with the 4 sport events of Speed Skating, Figure Skating, Curling and Ice Hockey. Through rich and diversified innovative ideas and quality services, Dream of the Blue introduced ice and snow projects into the public's life, releasing the charm of ice and snow, leaving a great impression on the youth group. It gives the brand a " youthful and positive soul" and truly reflects the vitality and style of "Dream Dance Ice Ribbon, Sprint to the Future".
Tags
Crafts,Baijiu, Olympic Winter Games, Blind boxes, Art
Production Technology
The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship. Cover: 4 modeling techniques engraved inside the crystal head, with a three-dimensional effect presenting the artistic characteristics of the four sports. Bottle: the body of the bottle is luminous and the shape of the base is adapted from the "Ice Ribbon" of National Speed Skating Oval, combined with the infinity symbol "∞". Box: A multi-craft combination of bronzing, embossing and snowflake printing builds the charm of the floating ribbon.
Design Challenge
Success is for the people who are always persistent and enterprising in tackling difficulties! The colors were cooler in the first stage of sampling, then warm tones were added later to show the integration of fiery dreams and "Burning Love" snow and ice. It is an expression of Yanghe's dynamic and enterprising style.
Project Duration
2021-April.2022,Nanjing,Jiangsu The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Operation Flow
The pioneering use of blind boxes in the field of Baijiu is an innovative step by Dream of the Blue brand to embrace the youth with its multi-cultural initiatives, a leading try in sports crossover and an open expression of Chinese sportsmanship. The design demonstrates the brand alignment between Dream of the Blue and the Ice Ribbon, a 'two-way run' in spirit.
Research
Dream of the Blue and the Ice Ribbon are co-operating across borders, with a joint customised product for the Winter Olympics. To achieve the combination of Dream of the Blue with the era spirit and the Winter Olympics spirit, in order to form a brand communication. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has brought the development of product innovation to explore through cross-border cooperation.
Inspiration
With inspiration from the four sport events of Speed Skating, Figure skating, Curling and Ice Hockey, the design puts emphasis on elegance, passion, charm and beauty, while combining speed, art and power. the body of the bottle is luminous and the shape of the base is adapted from the "Ice Ribbon" of National Speed Skating Oval, together with the "∞" meaning infinity and future, echoing the sports spirit of " Together to the Future". The athletes hovered, danced and skipped; the collision of power and art， painted a touching scene of "Dream Dance Ice Ribbon".
Project Overview
Dream Dance Ice Ribbon Alcoholic Beverage Packaging has been a Bronze winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Wen Liu.
Bronze Recognition
Wen Liu was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Dream Dance Ice Ribbon Alcoholic Beverage Packaging.
Wen Liu Press Releases
Our press releases on Wen Liu and their work are made freely available for press members looking to add depth to their content. Immediate access is granted to 29 press releases for all journalists.
Introducing Dream Dance Ice Ribbon: A Unique Alcoholic Beverage Packaging Design Inspired by Winter Sports
Renowned designer Wen Liu unveils the "Dream Dance Ice Ribbon" alcoholic beverage packaging, a celebration of elegance, passion, and power, inspired by the Winter Olympics and the spirit of "Together to the Future".
Wen Liu Newsroom
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