BD's Hype Tribe
Office Design for DB and B Pte Ltd
Inspired by Becton Dickinson's "BD" consolidation exercise of key business units into one single floorplate, designers knew they wanted to enable a blended community space, for the various tribes of BD to come together, unite and promote cohesions with one common language. This common language was articulated with a strong design language that formed the narrative for the different experiential journeys within the space.
Download Press Kit № 122119
Download Press Kit № 122119 Office Design for DB and B Pte Ltd by DB&B Pte Ltd to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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BD 039 s Hype Tribe by DB amp B Pte Ltd
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Office Design by DB amp B Pte Ltd
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DB amp B Pte Ltd BD 039 s Hype Tribe
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DB amp B Pte Ltd Office Design
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DB and B Pte LtdBrand Logo
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DB amp B Pte Ltd Corporate Logo
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BD's Hype Tribe Office Design Press Releases
Our BD's Hype Tribe press releases are ready in languages: English, for your convenience.
BD's Hype Tribe Office Design Media Articles
For immediate use: BD's Hype Tribe articles, available in languages such as Spanish, English, Korean, German, French, Portuguese, Japanese, Russian, Chinese (Mandarin), Dutch, Indonesian, Hindi, Turkish and Arabic (Standard), to enrich your content.
Unique Properties
A strong visual and immersive design that fuels different experiences throughout this space. From the inspiration of an Alfresco cafe that offers an ambient and cozy environment with the lingering aroma of freshly-brewed coffee to the dynamism created by the suspended acoustic panels which emulates robust flow or current. Interplay of wood and green elements that enforces biophilia inspirations.
Tags
Collaboration, Visual Journeys, Innovative, Tribe, Biophilic, Experiential, Thematic
Design Challenge
Being on a large floorplate on two separate levels, the design team focused on binding the various journeys that connected the various spaces from the main reception area to the co-working café areas and also ensuring ‘neighbourhooding’ zoning being applied at the work zones. All these spaces are designed towards supporting seamless collaboration and driving innovative spirit.
Project Duration
The project started in September 2019, and was completed in March 2020 at 2 International Business Park Road, The Strategy, Singapore.
Research
The results of an earlier workplace study suggested that BD opt for an efficient desk sharing approach. The design team adopted this recommendation and proceeded with further development of the overall space planning and design development for BD. Serving as a regional headquarters for multiple business units, DB&B’s design team conducted numerous exploratory workshops with key stakeholders to fully understand the employee requirements such as meeting, training, storage and filing amongst others. Once data collection is completed, the space planning began. With BD occupying levels 7 and 8 at The Strategy, it was imperative to render full vision of the proposed stacking plan and zoning to BD to clearly show department adjacencies and ultimately, mapping the various experiential journeys.
Inspiration
Inspired by Becton Dickinson’s (‘BD’) consolidation exercise of key business units into one single floorplate, we knew we wanted to enable a blended community space, for the various tribes of BD to come together, unite and promote cohesions with one common language. This common language was articulated with a strong design language that formed the narrative for the different experiential journeys within the space.
Project Overview
BD's Hype Tribe Office Design has been a Golden winner in the Interior Space and Exhibition Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Image Credits
For design images and photos please credit DB&B Pte Ltd.
Golden Recognition
DB&B Pte Ltd was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work BD's Hype Tribe Office Design.
DB&B Pte Ltd Press Releases
Media members, dive into our press releases on DB&B Pte Ltd's work, ready for you to use and enhance your journalistic content. Journalists can access 4 press releases immediately, ready for your use.
BD's Hype Tribe Unites Various Business Units in a Blended Community Space
DB&B Pte Ltd Transforms Becton Dickinson's Office into a Visual and Immersive Experience
DB&B Pte Ltd Newsroom
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