Amplifying Identity

Office Design for DB&B Pte Ltd

With their growing footprint in Asia, global tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. The new office boasts of fifty collaboration spots, five large meeting rooms, and recreational spaces strategically scattered across the large floorplate. To foster engagement and advocate their brand culture, bespoke environmental graphics are reflected on wall spaces, creating an immense sense of identity.

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Amplifying Identity Office Design Press Releases

Press releases for Amplifying Identity are now accessible in these languages: English.

Amplifying Identity Office Design Media Articles

Ready for your features: articles on Amplifying Identity in various languages, including Hindi, English, Spanish, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Turkish, Arabic (Standard), German, Portuguese, Dutch and French.

Unique Properties

Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.

Tags

Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity

Production Technology

Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.

Design Challenge

One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.

Project Duration

The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.

Research

With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users. Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities.

Inspiration

Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.

Image Credits

All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/

Project Overview

Amplifying Identity Office Design has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

DB&B Pte Ltd was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Amplifying Identity Office Design.

DB&B Pte Ltd Press Releases

Media members, dive into our press releases on DB&B Pte Ltd's work, ready for you to use and enhance your journalistic content. Journalists, gain instant access to 4 press releases today.

Amazon Unveils New Office Design at Asia Square, Singapore

Tech-giant Amazon's new office at Asia Square reflects their brand essence and commitment to sustainability

DB&B Pte Ltd Newsroom

Find inspiration and award-winning creativity within the DB&B Pte Ltd Newsroom.