Pepsi Culture

Limited Edition Packaging for Pepsi

Pepsi Culture celebrates Mexico through a series of limited-edition cans. The design explores the rich and vibrant cultures of six Mexican cities and their passion for the arts and crafts. Through meaningful symbols and regional references the designs are brought to life as illustrative patterns that honor century old traditions and infuse contemporary design aesthetics. This blend ancient meanings and modern design sensibilities creates a rich narrative that perfectly reflects the ethos and modernity of the Pepsi brand.

Download Press Kit № 123071

Download Press Kit № 123071 Limited Edition Packaging for Pepsi by Dennis Furniss to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Pepsi Culture by Dennis Furniss

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Limited Edition Packaging by Dennis Furniss

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Dennis Furniss Pepsi Culture

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Dennis Furniss Limited Edition Packaging

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Pepsi Culture Limited Edition Packaging Press Releases

Discover our press releases for Pepsi Culture available in the following languages: English.

Pepsi Culture Limited Edition Packaging Media Articles

Ready-to-feature articles on Pepsi Culture are available in these languages: Turkish, Arabic (Standard), Portuguese, Dutch, Hindi, Italian, Chinese (Mandarin), Spanish, Korean, Indonesian, Japanese, Russian, English, German and French, for your convenience.

Unique Properties

Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.

Tags

Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America

Production Technology

High definition offset printing on alluminum

Design Challenge

This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.

Project Duration

The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.

Operation Flow

Not applicable

Research

This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.

Inspiration

These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.

Image Credits

All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.

Project Overview

Pepsi Culture Limited Edition Packaging has been a Golden winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Golden Recognition

Dennis Furniss was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work Pepsi Culture Limited Edition Packaging.

Dennis Furniss Press Releases

Numerous press releases on Dennis Furniss and their achievements are at your disposal, inviting press members to use them freely in their coverage. Instantly access 5 press releases, available exclusively for journalists.

Pepsi Unveils Limited Edition Culture Series Celebrating Mexican Cities

PepsiCo introduces the Pepsi Culture limited-edition cans, a vibrant celebration of the rich and diverse culture of six Mexican cities, available nationwide since fall 2020.

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