NewForm

Exhibition Space for Farnear International Design Center

This case integrates the product itself and the core concept of the brand, originated from nature, into the design of the store, so as to give the limited space a sense of art and artistic conception, while displaying the functions of the products. Each area creates a unique atmosphere according to the characteristics of the products, to have a change of scene with every step, and create a space with immersive experience. All the series of brand display props in the space apply loadable modular design for mobile reuse.

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NewForm by Farnear International Design Center

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Exhibition Space by Farnear International Design Center

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Farnear International Design Center NewForm

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Farnear International Design Center Exhibition Space

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Farnear International Design CenterBrand Logo

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NewForm Exhibition Space Press Releases

For NewForm, we offer press releases in multiple languages, including: English.

NewForm Exhibition Space Media Articles

Ready for your features: articles on NewForm in various languages, including English, Italian, French, Portuguese, German, Chinese (Mandarin), Dutch, Turkish, Arabic (Standard), Hindi, Spanish, Korean, Indonesian, Japanese and Russian.

Unique Properties

NewForm is a top Italian bathroom product brand. This case integrates the product itself and the core concept of the brand, "originated from nature", into the design of the store, so as to give the limited space a sense of art and artistic conception, while displaying the functions of the products. The plane layout and foot traffic of the space are derived from the alternation between "light and dark". The designer separates the store into multiple spaces of alternating levels of light and shade, which breaks the traditional retail store model.

Tags

Nature, Exhibition, Display, Retail, Bathroom

Production Technology

Starting with the NewForm products as design elements, the circular space houses an art installation by the name of "Dance of Water", which, hanging overhead, looks like a drop of water under the lamplight, while the dancing black lines try to break the spatial boundary. The small arched window is added with Chinese bamboo elements, to become a living landscape painting and a window for the interchange of Chinese and Italian cultures.

Design Challenge

The difficulty lies in the limited space. The space needs to contain more series of products to display, but also to make the space "vast" so as to let people feel the mood. What's more, the space needs to present a full range of experience in the visual, audio, touch, and other sensory level.

Project Duration

The project started in December 2019 in Shanghai and finished in April 2020 in Shanghai.

Operation Flow

The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions. The dark green wall, going perfectly with green plants, runs through the art gallery, where art furnishings of great vitality keep a dialogue in a forest.

Research

The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions.

Inspiration

The core concept of the newform brand products is derived from nature. The idea of "the power of nature" suddenly came into the designer's mind, such as the tremendous power of the waterfall, the clarity of the babbling brook, and the mysterious and adventurous treasure hunt in the jungle. This is how the new brand space image started to be inspired.

Image Credits

Image #1: Photographer Chuan He, newform, 2020. Image #2: Photographer Chuan He, newform, 2020. Image #3: Photographer Chuan He, newform, 2020. Image #4: Photographer Chuan He, newform, 2020. Image #5: Photographer Chuan He, newform, 2020.

Project Overview

NewForm Exhibition Space has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Farnear International Design Center was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work NewForm Exhibition Space.

Farnear International Design Center Press Releases

Attention press members and journalists: We offer a collection of press releases on Farnear International Design Center and their notable work, available for your unrestricted use. Immediate access is granted to 1 press releases for all journalists.

Introducing NewForm: A Nature-Inspired Exhibition Space by Farnear International Design Center

Farnear International Design Center unveils NewForm, a nature-inspired exhibition space, designed to immerse visitors in the power of nature while showcasing top Italian bathroom products.

Farnear International Design Center Newsroom

Dive into Farnear International Design Center Newsroom to explore celebrated designs and projects.