Hongzhou Academy
Sales Center for Jiangxi LDY Supply Holdings Co., Ltd.
The building is located at an intersection in Nanchang County, so it uses two typical blocks facing the urban road respectively which shape the building and form the entrance square. The building has a fairy well outline that reminds people of the traditional chinese building, and the elegant roof curve is very impressive too.
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Hongzhou Academy by FENG CHENG
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Sales Center by FENG CHENG
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FENG CHENG Hongzhou Academy
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FENG CHENG Sales Center
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FENG CHENG Designer Portrait Photo
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Jiangxi LDY Supply Holdings Co Ltd Brand Logo
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Hongzhou Academy Sales Center Press Releases
Discover our press releases for Hongzhou Academy available in the following languages: English.
Hongzhou Academy Sales Center Media Articles
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Unique Properties
The project is located in the central area of Nanchang County. As a sales center, it undertakes the functions of negotiation, handwork, children's activity space and display. The building is located at the intersection, so there are two typical blocks facing the urban road respectively. These two blocks shapes the building, and the misplaced part forms the entrance square.
Tags
traditional cutural, ancient architecture, sales center, curved roof, aluminium sheet
Production Technology
Metallic aluminium sheet, glass, coating Material
Design Challenge
To avoid the glue layer on facade, architects designed a gusset plate unit also use aluminium to insure the tone of the grey facade.
Project Duration
The project started in August 2020 in Nanchang and finished in December 2020 in Nanchang, China.
Operation Flow
The building provides people with a comfortable purchasing environment. The large area of glass enables people to enjoy the external scenery. The high atrium increases the width of the space. People can regard it as a commercial building or a place to rest.
Research
Chosing the material for roof was a difficulty. Designers compared the effect and cost of Titanium-zinc Panel, Al-Mg-Mn alloy building sheets and aluminium sheet and finally chosed aluminium sheet as the roof material.
Inspiration
The area has a splendid cultural history in ancient times, so the form fully refers to the ancient Chinese architecture. Aluminum plates are connected by buckles, forming a unique brick texture on the facade. The smooth arc-shaped curved surface outlines the skyline of the building, which reminds people of the eaves curve of ancient Chinese buildings.
Image Credits
Image #1: Photographer Zeng Jianghe, Hongzhou Academy, 2021. Image #2: Photographer Zeng Jianghe, Hongzhou Academy, 2021. Image #3: Photographer Zeng Jianghe, Hongzhou Academy, 2021. Image #4: Photographer Zeng Jianghe, Hongzhou Academy, 2021. Image #5: Photographer Zeng Jianghe, Hongzhou Academy, 2021.
Project Overview
Hongzhou Academy Sales Center has been a Silver winner in the Architecture, Building and Structure Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
FENG CHENG was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Hongzhou Academy Sales Center.
FENG CHENG Press Releases
Attention press members and journalists: We offer a collection of press releases on FENG CHENG and their notable work, available for your unrestricted use. Immediate access is granted to 4 press releases for all journalists.
Hongzhou Academy: A Modern Interpretation of Ancient Chinese Architecture
FENG CHENG Unveils the Stunning Sales Center Inspired by Traditional Chinese Building Techniques
FENG CHENG Newsroom
Access FENG CHENG Newsroom for exclusive insights into distinguished design and laureled projects.
