The Gaiety
Sales Center for TWAD Architecture
The project adopts three-dimensional folding design techniques, creates simple and clean lines appearing like distant mountains, and outlines a sculpture-like building with exquisite and delicate texture and a sense of purity. The combination of stone and frameless ultra-clear glass highlights the building's minimalist, elegant and luxury quality, well fitting people's demand for a low-key and understated luxury life. The demonstration area adopts a semi-open layout, which gives the main building a wider view and better expresses the integration among people, architecture, and nature.
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The Gaiety by Hao Meng
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Sales Center by Hao Meng
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Hao Meng Sales Center
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The Gaiety Sales Center Press Releases
Press releases tailored for The Gaiety are available in the languages: English.
The Gaiety Sales Center Media Articles
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Unique Properties
1. Water surface and building create interplay of solid and void, reflection and natural vibe. 2. Building is integrated on three sides, with south-facing shade and west-east air flow. 3. Roof is folded. Northwest corner drops to form double-sloping roof and soften interior space. Northeast corner rises to create an iconic hall entrance. 4. Blocks are divided to create a courtyard outside and symmetric view and separate two functions. 5. Building and landscape are fused. Fluid space widens the view.
Tags
Guangdong-Hong Kong-Macao Greater Bay Area, Comprehensive Demonstration Area, Three-dimensional Folding, Understated Luxury, Simplistic and Low-key, 3D Overlapping, Integration of People and Nature
Production Technology
1. The stones adopt 4 modulus widths, and are spliced in an irregular manner, which are unified and aligned with the glass with 2m modulus. 2. The roof marble is beveled, and the roof and the wall are integrated.
Design Challenge
1. Due to the folded top form, the widths of the metal skirting at the top and the glue seam on the south facade were respectively changed to 11mm and 4mm, so as to ensure that there is no dislocation in the connection of metal rods on the top of the south facade and guarantee the accuracy of architectural details. 2. Lighting effect is added inside the 150mm drain at the top.
Project Duration
Started in 12 April, 2019; Completed in 19 April, 2020; Location: Beibeijiao Town, Shunde District, Foshan, Guangdong Province, China
Operation Flow
According to the design requirements of the main building with an area of 500sqm, the project adopted a single block, and combined the design elements with minimalism and 3D overlapping design techniques, so as to cut, bend and stretch the main building and endow it with more functions and artistic value. The project perfectly shows the design concept of a great architectural work with a simplistic form.
Research
Tang Xiaolei was appointed to lead the team. The team revised different schemes, compared master plans, polished product and checked facade effect. In the implementation stage, detailed re-modeling of structure and curtain wall diagram was conducted, with model guiding on-site construction. The team traveled two places many times, set samples on site, worked with the construction staff, and went to Nanhai Museum for main facade stone selection. Completed building finally realizes design concept.
Inspiration
The project takes the profound cultural context of Foshan as the carrier, and absorbs the Taoist philosophy of returning to simplicity and nature. It adopts minimalist design languages, and creates simple folding lines and a large number of outdoor scenes to highlight the elegance of landscape. The minimalist building exterior and the exquisite cave-like interior space are full of visual variations and details. The main building accentuates visual and spatial experiences with an open gesture.
Image Credits
Zeng Jianghe
Project Overview
The Gaiety Sales Center has been a Silver winner in the Architecture, Building and Structure Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Hao Meng was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work The Gaiety Sales Center.
Hao Meng Press Releases
Our press releases on Hao Meng and their work are made freely available for press members looking to add depth to their content. For immediate journalistic use: 1 press releases are available right now.
Introducing The Gaiety: A Minimalist Sales Center in Foshan
Hao Meng Unveils The Gaiety, a Minimalist Sales Center in Foshan, China
Hao Meng Newsroom
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