Tang Dynasty Mizao Golden Top by Zhu Hai, Wang Huan innovative liquor packaging

Tang Dynasty Mizao Golden Top

Liquor Packaging for Zhu Hai, Wang Huan

The bottle body follows the pottery technique of the Tang Dynasty and combines the building and liquor civilization. The entire body is made of cloisonne. The smooth bottle resembles a kind of jade in Tang Dynasty, highlighting the inheritance and interpretation of the Chinese culture. The recessed bottle bottom is ornamented with Chinese classical royal pattern in the Tang dynasty and the four ancient divine animals, i.e., blue dragon, white tiger, rosefinch and basalt, symbolizing good fortune.

Zhu Hai, Wang Huan 2022 Professional Bronze Press Kit № 131486

Download Press Kit № 131486

Download Press Kit № 131486 Liquor Packaging for Zhu Hai, Wang Huan by Zhu Hai, Wang Huan to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

Credit the work's creator and/or photographer.
Mention design|newsroom as your source.
Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Tang Dynasty Mizao Golden Top by Zhu Hai Wang Huan

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Image attributions can be found in the Image Credits Section.

Liquor Packaging by Zhu Hai Wang Huan

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Image attributions can be found in the Image Credits Section.

Zhu Hai Wang Huan Tang Dynasty Mizao Golden Top

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Acknowledgements for photographs are in the Image Credits Section.

Zhu Hai Wang Huan Liquor Packaging

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Details on photo contributions are located in the Image Credits Section.

Tang Dynasty Mizao Golden Top Liquor Packaging Press Releases

Discover our press releases for Tang Dynasty Mizao Golden Top available in the following languages: English.

Tang Dynasty Mizao Golden Top Liquor Packaging Media Articles

Access our collection of Tang Dynasty Mizao Golden Top articles, ready for use and offered in languages: English, Spanish, German, French, Portuguese, Korean, Japanese, Russian, Chinese (Mandarin), Italian, Hindi, Dutch, Turkish, Arabic (Standard) and Indonesian.

Unique Properties

Datang Mizao Golden Top is a premium liquor centered on the Tang Dynasty culture. Echoing its name, the bottle cap is golden, inspired by the golden top of the palaces in the Tang Dynasty. The bottle body is made by the Tang pottery making technique and conveys the architectural culture and liquor culture of the Tang Dynasty. Cloisonne is used throughout the bottle body. The color, combined with the palace decorative painting pattern, boasts Tang cultural charm and collection value.

Production Technology

The bottle body, derived from the liquor jar of the Tang Dynasty, is made of elaborately polished ceramic body and lead-free glaze, which is environmentally friendly and harmless to humans. The bottle body is decorated with colored drawings of Auspicious Cranes Playing with Lotus and Four Sacred Animals, which represents peace and auspiciousness.

Design Challenge

How to combine Chinese liquor culture and the majestic palaces of the Tang Dynasty, and how to express it by modern approaches are two difficulties in designing the products. The hollowed-out top of Datang Mizao Golden depicts momentum of the golden top of palace, putting existing liquor packaging centered on trendy design into the shade. It contributes to inheriting and carrying on traditional culture as well as offering a chance for users to learn about Chinese liquor culture.

Project Duration

It was developed in Chengdu from December 2020 to May 2021, and was unveiled nationwide in August 2021.

Operation Flow

Its rounded body is designed in line with ergonomics to perfectly fit the shape of palm, which is easy to pick up and firm in hand. The hollow top can increase the friction when users open the bottle cap, so it can be opened conveniently.

Research

In terms of drinking liquor, it is more spiritual than material. In addition to slaking your appetite, it is also ultimate taste and inheritance of life aesthetics and liquor culture. Traditional liquor packaging can not strike a balance between appearance design and cultural deposits, and can not cater for the aesthetics and tastes of Chinese customers. There lacks a liquor packaging that boasts both aesthetics and cultural deposits.

Inspiration

The brewing technique and traditional liquor culture of the Tang Dynasty had a profound impact on nowadays. The majestic palaces were also landmarks of Chinese architecture history. This product was inspired by the golden top of palaces in the Tang Dynasty. Golden Top means the highest and noblest, through which our brand wishes to respond to the spiritual demands of customers and carry on Chinese liquor culture. Also, it is our expectation to lead the industry.

Project Overview

Tang Dynasty Mizao Golden Top Liquor Packaging has been a Bronze winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Zhu Hai, Wang Huan.

Bronze Recognition

Zhu Hai, Wang Huan was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Tang Dynasty Mizao Golden Top Liquor Packaging.

Zhu Hai, Wang Huan Press Releases

Our press releases on Zhu Hai, Wang Huan and their work are made freely available for press members looking to add depth to their content. Available now: 1 press releases ready for immediate access by journalists.

Tang Dynasty Mizao Golden Top Unveiled Nationwide

Introducing the Datang Mizao Golden Top Liquor Packaging

Zhu Hai, Wang Huan Newsroom

Visit Zhu Hai, Wang Huan Newsroom for an inside look at exceptional design and award-winning projects.

You are currently viewing Media Showcase № 131486. Zhu Hai, Wang Huan's newsroom is your gateway to exploring their acclaimed work, complete with all the high-resolution images and interviews you need. Currently viewing: Press Kit / Media Showcase 131486 for Tang Dynasty Mizao Golden Top. For extended content, visit Newsroom 317976.