Idun Red Heart
Apple Juice for Lascaux Design Institute Inc.
The goddess of youth who rules the golden apple: Idun. The main image pays homage to the artist John Bauer, extracting Idun and redesigning it to incorporate the beautiful apple-growing environment. The apples in the goddess's hand are hollowed out on the bottle label to reveal the red apple juice beneath the label, expressing the natural properties of the apples. Three of the apples are treated with a gold stamping process to convey the three golden apples get from the Goddess of Youth to squeeze into juice.
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Download Press Kit № 133212 Apple Juice for Lascaux Design Institute Inc. by EvanChen to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Idun Red Heart by EvanChen
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Apple Juice by EvanChen
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EvanChen Idun Red Heart
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EvanChen Apple Juice
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EvanChen Design Team Photo
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Lascaux Design Institute Inc Brand Logo
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Idun Red Heart Apple Juice Press Releases
For Idun Red Heart, find press releases in a variety of languages: English.
Idun Red Heart Apple Juice Translations
Excited to make Idun Red Heart accessible in many languages through our translations: Apple Juice EN, Appelsap AF, Lëngu I Mollës SQ, የፖም ጭማቂ AM, عصير التفاح AR, Խնձորի Հյութ HY, Alma Şirəsi AZ, Zukua Ontzi EU, Яблычны Сок BE, আপেলের রস BN, Sok Od Jabuke BS, Ябълков Сок BG, ပန်းသီးဖျော်ရည် MY, Suc De Poma CA, Duga Sa Mansanas CEB, Apulo Madzi NY, 蘋果汁 ZY, 苹果汁 ZH, Sucu Di Mela CO, Sok Od Jabuke HR, Jablečný Džus CS, Æblejuice DA, Appelsap NL, Suko De Pomo EO, Õunamahl ET, Omenamehu FI, Jus De Pomme FR, Sùgh Ubhal GD, O Zume De Mazá GL, ვაშლის წვენი KA, Apfelsaft DE, Ο Χυμός Μήλου EL, સફરજનના રસ GU, Ji Pòm HT, Itacen Apple Nau'in HA, ʻo Ka Wai ʻāpala HAW, מיץ תפוחים HE, सेब का रस HI, Kua Txiv Apple HMN, Az Almalé HU, Eplasafi IS, Ihe Ọṅụṅụ Apụl IG, Jus Apel ID, Sú Úll GA, Succo Di Mela IT, リンゴジュースは JA, Jus Apel JV, ಸೇಬಿನ ರಸವು KN, Алма Шырыны KK, ទឹកផ្លែប៉ោម KM, Umutobe Wa Pome RW, 사과 주스 KO, Ava Sêvê KU, Алма Ширеси KY, ນ້ໍາຫມາກໂປມ LO, Pomi Suci LA, Ābolu Sula LV, Obuolių Sultys LT, Äppeljus LB, Сок Од Јаболко MK, Ranom-Paoma MG, Jus Epal MS, ആപ്പിൾ നീര് ML, Meraq Tat-Tuffieħ MT, Wai Aporo MI, सफरचंद रस MR, Алимны Шүүс MN, स्याउको रस NE, Eplejuice NO, ଆପଲ୍ ରସ OR, د مڼې جوس PS, آب سیب FA, Sok Jabłkowy PL, Suco De Maçã PT, ਸੇਬ ਦਾ ਜੂਸ PA, Sucul De Mere RO, Яблочный Сок RU, Sua Apu SM, Сок Од Јабуке SR, Muto Weapuro SN, ايپل جو رس SD, ඇපල් යුෂ SI, Jablková Šťava SK, Jabolčni Sok SL, Juice Tufaax SO, Lero La Apole ST, Jugo De Manzana ES, Jus Apel SU, Juisi Ya Apple SW, Äppeljuice SV, Katas Ng Mansanas TL, Шарбати Себ TG, ஆப்பிள் சாறு TA, Алма Согы TT, ఆపిల్ రసం TE, น้ำแอปเปิ้ล TH, Elma Suyu TR, Alma Suwy TK, Яблучний Сік UK, سیب کا رس UR, ئالما شەربىتى UG, Olma Sharbati UZ, Nước Táo VI, Sudd Afal CY, Appelsop FY, Ijusi Ye-Apile XH, עפּל זאַפט YI, Oje Apple YO, Ijusi Ye-Apula ZU.
Idun Red Heart Apple Juice Media Articles
Utilize our prepared articles to feature Idun Red Heart, available in the languages: Arabic (Standard), Turkish, Chinese (Mandarin), Indonesian, Spanish, English, Dutch, Korean, Japanese, Russian, Italian, German, French, Portuguese and Hindi.
Unique Properties
The skin of the apple is red as they all know, the inner flesh is also red, which is rare. This red heart apple juice is made from apples with red flesh (the tree originates from Switzerland), which is why its juice is also red in colour, and this juice has no additives and is rich in anthocyanins and nutrients.
Tags
logo，packaging，illustrations，graphics
Production Technology
The apples in the goddess's hand are hollowed out on the bottle label to reveal the red apple juice beneath the label, expressing the natural properties of the apples. Three of the apples are treated with a gold stamping process to convey the three golden apples they get from the Goddess of Youth to squeeze into juice.
Design Challenge
Copperplate illustration is complex for Chinese illustrators, who need to deal with the relationship between the figure and the environment.At the same time, the stamping and hollowing process took a lot of time to complete during the proofing and product making process.
Project Duration
This project was completed in Suzhou in November 2021.
Operation Flow
Maximise the original colour of the juice. Consumers can drink 100% NFC apple juice.
Research
The three "gods" associated with Apple: Adam and Eve, Newton and Steve Jobs. They have also discovered a fourth, the goddess of youth who rules the golden apple: Idun. The main image pays homage to the illustrations of artist John Bauer, extracting Idun and redesigning it to incorporate the beautiful apple-growing environment.
Inspiration
It is also worth noting that the apple in the goddess's hand is hollowed out on the bottle label, leaving out the red apple juice beneath the label and expressing the natural properties of the apple. There are also three apples treated with a gold stamping process to express the fact that they got three golden apples from the Goddess of Youth to squeeze into juice, expressing the fact that the product is rich in anthocyanins that are beneficial to people.
Project Overview
Idun Red Heart Apple Juice has been a Silver winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit EvanChen.
Silver Recognition
EvanChen was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Idun Red Heart Apple Juice.
EvanChen Press Releases
Attention press members and journalists: We offer a collection of press releases on EvanChen and their notable work, available for your unrestricted use. Immediate access is granted to 7 press releases for all journalists.
Introducing Idun Red Heart: A Unique Apple Juice Design by EvanChen
EvanChen Unveils Idun Red Heart, a Red Apple Juice Design Inspired by the Goddess of Youth
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