Xiao Feng Yin Yue Greentown

Sales and Exhibition Center for Herabenna

Nansha district is the only coastal area of Guangzhou, there had unique Cantonese water town scenery and fishing village culture, but with the development of the city, the scene has gradually disappeared. The designer extracted the culture from the fishing village, using the simple and natural design philosophy to recreate the old scene of the water town, integrated Chinese ink painting, silk and lantern into the space for express Chinese culture and advocate a simple, elegant and pure lifestyle.

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Xiao Feng Yin Yue Greentown by Zhijun Zhong

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Sales and Exhibition Center by Zhijun Zhong

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Zhijun Zhong Xiao Feng Yin Yue Greentown

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Zhijun Zhong Sales and Exhibition Center

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Xiao Feng Yin Yue Greentown Sales and Exhibition Center Press Releases

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Xiao Feng Yin Yue Greentown Sales and Exhibition Center Media Articles

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Unique Properties

This project located in Nansha, Guangzhou, there had unique Cantonese water town scenery and fishing village culture, but with the development of the city, this scene has gradually disappeared. The designer extracted the culture from the fishing village, using the simple and natural design philosophy to recreate the old scene of the water town. Many elements such as Chinese ink painting, silk and lantern are integrated into the space for express excellent Chinese culture and advocate a simple, elegant and pure lifestyle.

Tags

Interior Design, Nature, Cultural Characteristics, Water Town in Lingnan, Neo-Chinese Style

Production Technology

This project use a lot of natural materials, including marble, wood, tree branches, etc. Through fine processing and blending of art, designer create a space that surrounded by nature but you can still feel the exquisite design, interpreting the relationship between human and nature.

Design Challenge

The difficulty of the project lies in how art design meets the aesthetic and use needs of the times while maintaining harmony with the ecological nature in the process of urban economic development, so as to allow people to feel a peaceful, comfortable and elegant living atmosphere when living in the city, and to precipitate an impetuous soul. The designer left a large proportion of the space blank, removed the complicated things and kept the space simple, introduced the memories of the city, integrated emotions in the design, thus creating the scenery and atmosphere in the design, and arousing the resonance between people and the space.

Project Duration

The project started in 2019 and completed in September 2020. Located in Jiangling North Road, Nansha District, Guangzhou, Guangdong province, China.

Operation Flow

At the beginning of the design, the designer hoped to create a space full of humanistic care. He conducted field investigations of the local cultural background so as to understand local customs. After collecting and summarizing, the designer extracted reeds, silks, fishing nets and other classic elements deeply rooted in the city. Through these elements, the design awakens the resonance between human and space, and balances the relationship between development and nature between disappearance and retention.

Research

How to integrate natural environment, local culture and art in this project? The location of the project has its unique cultural background, the designer advocates that design comes from life and based on humanistic care, pursuing the balance between urban development and natural ecology. The designer conducted field investigations, experienced local culture, extracted elements from the natural landscape and ancient Chinese poetry, use those elements to connect nature and design.

Inspiration

Nansha district is the only coastal area of Guangzhou, as known as the starting point of the Maritime Silk Road. The designer conducted field investigations of the local cultural background, a poetry of the poet Wan Sui from the Ming Dynasty came up in his mind. The designer was inspired by the poetry and integrated elements from Chinese ink painting, fishing village, reed and silk into this project.

Image Credits

Image #1: Photographer Yi Qian Du, 1, 2020. Image #2: Photographer Yi Qian Du, 2, 2020. Image #3: Photographer Yi Qian Du, 3, 2020. Image #4: Photographer Yi Qian Du, 4, 2020. Image #5: Photographer Yi Qian Du, 5, 2020.

Project Overview

Xiao Feng Yin Yue Greentown Sales and Exhibition Center has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Zhijun Zhong was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Xiao Feng Yin Yue Greentown Sales and Exhibition Center.

Zhijun Zhong Press Releases

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Xiao Feng Yin Yue Greentown: A Neo-Chinese Style Sales and Exhibition Center in Nansha, Guangzhou

Guangzhou Herabenna Interior Design Co. Unveils Neo-Chinese Style Sales and Exhibition Center in Nansha, Guangzhou

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