Plant Selected
Beverage for Yili Group
Plant-based milk alternative is a trendy category in China. Used to be a soy milk expert, Plant Selected decides to fulfill its portfolio by adding more plant based products to become a vegan nutrition provider. To follow the global vegan trend, Plant Selected should create a new brand image to differentiate itself from local plant milk brands offering single plant-based products. Therefore, an English visual hammer is created to enhance its international feel and attract consumers' attention. Bold and trendy color background is used to create shelf impact.
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Download Press Kit № 134253 Beverage for Yili Group by Blackandgold Design (Shanghai) Co., Ltd. to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Plant Selected by Blackandgold Design Shanghai Co Ltd
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Beverage by Blackandgold Design Shanghai Co Ltd
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Blackandgold Design Shanghai Co Ltd Plant Selected
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Blackandgold Design Shanghai Co Ltd Beverage
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Plant Selected Beverage Press Releases
Explore press materials for Plant Selected, available in languages such as English.
Plant Selected Beverage Media Articles
Explore our ready-to-use articles on Plant Selected, available in multiple languages: Indonesian, Portuguese, French, Chinese (Mandarin), Arabic (Standard), Dutch, Italian, English, Hindi, Turkish, Spanish, Korean, Japanese, Russian and German, for your feature stories.
Unique Properties
Plant-based milk alternative is a trendy category in China. Used to be a soy milk expert, Plant Selected decides to fulfill its portfolio by add more plant based products. To follow the global vegan trend, Plant Selected should have a new look to differentiate from local plant milk brands offering single plant-based products. Therefore, an English visual hammer is created to enhance its international feel.
Tags
Packaging, plant-based Beverage, plant milk, China
Production Technology
PET bottle covered with Matte film
Design Challenge
We need to find a way to differentiate Plant Selected from traditional plant-based brands. To overcome this challenge, we bring the international and vital feel to products. We create a visual hammer for the product by combining product name and grins. The large English word can stand out among other plant-based drinks on shelf. Its fully colored background can also attribute to the shelf impact.
Project Duration
The project started in September, 2020 and the product is launched in March, 2021
Operation Flow
Plant drink is popular in China, but most of the brands only provide single plant-based product such as soya only or almond only. To jump out of the category, Plant Selected starts to offer plant-based products covering more plant bases. To express the exotic feeling, we treat product name into graffiti-style font and integrate soya and oat into it. Besides, the strokes around leverage the vitality. A fully colored background creates impactful color block on shelf. Eac product's RTBs are clearly presented at the bottom to ensure consumers the product is good.
Research
To occupy the new category, we take a look at the international market where plant milk category is quite mature. We find out many international plant milk brands start communicating a trendy lifestyle instead of flavor on packaging. Thus we uses graffiti-style font to add casual touch to product. A large product name in English leverages the premium and exotic feel. The fully colored background creates a powerful color block on shelf and the gold soya and oat become a catchy point on packaging which can draw consumers' attention.
Inspiration
The overall design should always be on trend. To stand out on shelf, packaging should have impactful color. Therefore we take green and blue for each product, which are also relevant to soya and oat respectively. As a global trendy category, it is better to add international feel to products. Thus, we create a visual hammer by using graffiti-style English font. The gold soya and oat within the product name reinforce the vitality of vegan nutrition. The product benefits are integrated and presented at the bottom to ensure consumers its quality.
Project Overview
Plant Selected Beverage has been a Bronze winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Blackandgold Design (Shanghai) Co., Ltd..
Bronze Recognition
Blackandgold Design (Shanghai) Co., Ltd. was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Plant Selected Beverage.
Blackandgold Design (Shanghai) Co., Ltd. Press Releases
Media members, dive into our press releases on Blackandgold Design (Shanghai) Co., Ltd.'s work, ready for you to use and enhance your journalistic content. Unlock 7 press releases now, directly accessible to journalists.
Blackandgold Design Unveils Plant Selected Beverage Packaging
Blackandgold Design (Shanghai) Co., Ltd. introduces the innovative Plant Selected beverage packaging, a standout addition to the plant-based milk alternative category, launched in March 2021 in Shanghai, China.
Blackandgold Design (Shanghai) Co., Ltd. Newsroom
Find inspiration and award-winning creativity within the Blackandgold Design (Shanghai) Co., Ltd. Newsroom.
