San Liang Jiang
Beverage for HENAN JIUMAYI DIANZI SHANGWU CO.,LTD
The idea of this design is inspired by the culture of Sanxingdui and the shape of cultural relics. The design produces an excavation process of the artistic relics experience. The experience of consumers to open the packaging box seems like to explore a cultural relic. The design enhances an interaction effect between the consumer and the product. The colour of the packaging is mainly black which transfers a mystery and curiosity result.
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San Liang Jiang by Wen Liu
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Beverage by Wen Liu
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Wen Liu San Liang Jiang
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San Liang Jiang Beverage Media Articles
Utilize our prepared articles to feature San Liang Jiang, available in the languages: Chinese (Mandarin), Hindi, Turkish, Arabic (Standard), Indonesian, Japanese, Korean, Italian, English, German, French, Portuguese, Russian and Spanish.
Unique Properties
The culture of San Xing Dui has a thousand years of history. San Xing Dui is the oldest civilization in Chinese history. The cultural sites of San Xing Dui were inadvertently discovered through continuous exploring and excavating. With its rich cultural connotation and mystery, the distillery decided to design a type of liquor which is called "San Liang Jiang".
Tags
Technology, style, Bottle Design, San Liang Jiang, San Xing Dui, Relics
Production Technology
The material of the box uses the convex tin box. The material of the bottle is ceramic. The technology of the bottle uses spray paint and gold stamp. The material of the bottle cover is ceramic.
Design Challenge
In the early stage of the project that the type of box and bottle display, cost control, and the relationship between product and customer are not going very successful. So it needs further improvement of research for the project in the later stage.
Project Duration
The project started in January 2019 and finished in March 2019 in Shenzhen.
Operation Flow
The shape of the box applies the iron material. The built-in archaeological excavation tools, small shovel boxes, brushes, hammers and other tools are in the box. The bottle is wrapped with a clay-like material. The customer can use the built-in tools to do excavating when they open the lid. The customer experiences the process of excavating cultural relics would enhance the interaction between product and customer. The shape of the bottle is made of ceramic. The upper part of the bottle can be used as a cup. The whole can be used as a cultural relic decoration, which makes the work have great practicability, functionality and appreciation. The sample is a very satisfactory result.
Research
The project is based on the history of San Xing Dui and culture of China. After researching on the culture of San Xing Dui, we start to design.
Inspiration
The shape of the design is based on the “Bronze Human Face” which is an antique of San Xing Dui. The Bronze Human Face combines perfectly with the bottle body. The design uses a modern aesthetics effect. Ceramic is the raw material for the design. The main visual colour is black. The design highlight a noble and mysterious effect. The design conveys Chinese history and culture. The size of the bottle is moderate and easy to play.
Image Credits
Image #1 Creator Wen Liu, San Liang Jiang, 2019 Image #1 Creator Xianwen Wu, San Liang Jiang, 2019 Image #1 Creator Weijie Kang, San Liang Jiang, 2019
Project Overview
San Liang Jiang Beverage has been a Platinum winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
Platinum Recognition
Wen Liu was recognized with the coveted Platinum A' Design Award in 2020, a testament to excellence of their work San Liang Jiang Beverage.
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