Chasing Light
Showroom for AD Architecture
The project is located in Foshan, China. As a part of ceramic tile brand Overland's headquarters, it integrates the functions of reception, exhibition and experience, and aims to upgrade the brand's image. The product display space continues the overall design logic. To solve the problem of exhibition, ceramic tile products are divided into four categories, and are showcased in a pure manner on the horizontal and vertical surfaces within the space. Based on architectural aesthetics, the design expresses the confidence of the space and highlights the high-end products.
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Chasing Light by AD ARCHITECTURE
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Chasing Light Showroom Media Articles
Explore our ready-to-use articles on Chasing Light, available in multiple languages: Dutch, Korean, Indonesian, Japanese, Russian, English, Turkish, Arabic (Standard), Italian, Spanish, German, French, Portuguese, Chinese (Mandarin) and Hindi, for your feature stories.
Unique Properties
The product display space continues the overall design logic. To solve the problem of exhibition, ceramic tile products are divided into four categories, and are showcased in a pure manner on the horizontal and vertical surfaces within the space. With the interaction of light and geometric forms, and based on architectural aesthetics, the design expresses the confidence of the space and highlights the high-end products.
Tags
AD ARCHITECTURE, Xie Peihe, plain aesthetics, light & geometric forms, corporate headquarters, brand display
Production Technology
The geometric form and scale of the space highlight the large size of sintered stones. Complemented by light, the textures of natural sintered stones are strengthened. The tranquil light, powerful forms and natural tactile experience are intriguing, evoking various emotions and thinking. Main materials: sintered stone panel, artistic paint, stainless steel, acrylic
Design Challenge
Conventional showrooms face two common problems. First, the conventional spatial pattern restricts products to expressing themselves. Second, unreasonable ways of product display make the space disorderly, and do not well show the strengths of products, thereby lowering buyers' shopping desires. There are 38 types of sintered stone panels, which can be used in 54 different ways in various spaces. To efficiently display the diversified uses of such a variety of products posed a big challenge.
Project Duration
Start time: 2021.08 Completion time: 2021.11 Location: Foshan, Guangdong Province
Operation Flow
The reception lobby breaks the original high and closed space, lowers the height of the ceiling, and creates interesting forms and a sense of strength, which visually extends the interior surfaces, enriches the spatial layers and effectively removes the oppressive feeling brought by closed space. The design displays the brand's image in an interactive manner, and creates connection between the 12 square columns and the brand. Several transitional spaces are inserted to link spatial nodes.
Research
The design breaks the homogeneous design of conventional showrooms and ways of product display, and enables products to resonate with the space, nature, people and time. It's a bold exploration of showroom design in China's ceramics sector. By releasing the column networks of the space, the project creates a free, relaxing spatial atmosphere and well-organized circulation route, allowing visitors to experience all products and participate in every spatial node by following the set circulation.
Inspiration
Based on the core values of the ceramic tile brand with a history of 25 years, the project adopts the design logic that meets the demands of contemporary and future exploration, and shows respect to the brand's culture and core. The design team dug into the philosophy that respects nature and values a plain aesthetic. Through architectural space and light, the designers expressed their understanding of the ceramic tile products with a confident attitude.
Image Credits
Ouyang Yun
Project Overview
Chasing Light Showroom has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
AD ARCHITECTURE was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Chasing Light Showroom.
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