Youngor Fashion Concept Store
Showroom for JFR Studio
The original building of the project is a semicircle sphere with glass facade. The designers demolish the indoor completely, and set the center as an umbrella shaped core tube. The scattered umbrella surface uses random perforation elements, which meets the needs of internal light and shadow effect and light shielding. In addition, in order to meet the needs of vertical traffic, in addition to the elevator set up by the umbrella shaped core tube, the designer has set up a ladder on both sides of the space entrance.
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Download Press Kit № 98014 Showroom for JFR Studio by Jeffrey Zee to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Youngor Store by Jeffrey Zee
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Showroom by Jeffrey Zee
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Jeffrey Zee Youngor Store
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Jeffrey Zee Showroom
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Youngor Fashion Concept Store Showroom Press Releases
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Youngor Fashion Concept Store Showroom Media Articles
Leverage our ready-to-publish articles on Youngor Fashion Concept Store, offered in a range of languages: Turkish, Arabic (Standard), Indonesian, Korean, Chinese (Mandarin), Hindi, French, Italian, German, Portuguese, English, Japanese, Russian and Spanish.
Unique Properties
As Youngor owns a lineup of sub-brands with varied styles, attributes and target consumers, the designers applied different materials and design approaches to highlight their uniqueness, while bringing them together in a harmonious manner. Their diversified features and superior quality will surely create an impressive shopping experience for consumers.
Tags
Interior, Commercial, Shopping Mall, Showroom, Modern, Elegant, Simple, Fashion, Concept Store
Production Technology
In terms of construction materials, a large number of green materials that can grow by themselves or be recycled, such as metal mesh, plaited bamboo, and terrazzo were used to create an environment that is closest to the nature, the designers also applied luminescent films, as a way to simulate natural light.
Design Challenge
Besides the elevator built within the core tube, ultra-wide steps were also designed on both sides of the entrance, which not only allow the shopping mall to display products from time to time, but also serve as a space for guests to sit, relax, and interact. To naturally diverting customers upstairs and diversify showcase forms.
Project Duration
The project started in February 2018 in Torino and finished in August 2019 in Rimini.
Operation Flow
The VIP lounge, cafe, Youngor Garment Museum, VR Experience Room, and Children's Play Area featured in the space are a breakthrough compared with traditional Chinese stores. These facilities make Youngor Fashion Concept Store go beyond the role as an O2O experience center, but also a VIP service center, and a communication center that spreads Younger's fashion culture.
Research
Seeing new retail quietly penetrating into and changing people's lifestyle, Youngor Group teamed up with JFR Studio to present Youngor Fashion Concept Store. Located in Ningbo, also the home to the Group's headquarters, the project is intended to reshape Youngor's brand image.
Inspiration
The original building at the construction site was a half sphere with glass facade. JFR completely demolished the interior of the sphere and built an umbrella-shaped core tube in the center. The unfolded umbrella, featuring random perforation, can offer both sufficient natural light and a desirable light-shadow effect, while the core tube has organically connected different spaces in the building in the vertical sense.
Image Credits
Image #1: Photographer Wenjie Hu, Youngor, 2019. Image #2: Photographer Wenjie Hu, Youngor, 2019. Image #3: Photographer Wenjie Hu, Youngor, 2019. Image #4: Photographer Wenjie Hu, Youngor, 2019. Image #5: Photographer Wenjie Hu, Youngor, 2019.
Project Overview
Youngor Fashion Concept Store Showroom has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Jeffrey Zee was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Youngor Fashion Concept Store Showroom.
Jeffrey Zee Press Releases
For journalists seeking engaging content: Explore our press releases featuring Jeffrey Zee's work, freely available for incorporation into your stories. Available now: 2 press releases ready for immediate access by journalists.
Jeffrey Zee Unveils Youngor Fashion Concept Store, a Modern Showroom in Ningbo
Renowned designer Jeffrey Zee introduces the Youngor Fashion Concept Store, a revolutionary showroom project, completed in August 2019 in Rimini, Torino.
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