Baidu

Thematic Map for Baidu Online Network Technology (Beijing) Co., Ltd

According to dynamic dimensions including time, space and user personas, Baidu Thematic Map selectively displays map information to different user groups, and presents the most accurate results based on group characteristics. It combines human, geographical, social and other factors appropriately and recommends such data to users in need, further enriches the map, and upgrades the service scope of the map.

Download Press Kit № 137095

Download Press Kit № 137095 Thematic Map for Baidu Online Network Technology (Beijing) Co., Ltd by Baidu Online Network Technology (Beijing) Co., Ltd to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Baidu by Baidu Online Network Technology Beijing Co Ltd

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Thematic Map by Baidu Online Network Technology Beijing Co Ltd

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Baidu Online Network Technology Beijing Co Ltd Baidu

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Baidu Online Network Technology Beijing Co Ltd Thematic Map

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Baidu Online Network Technology Beijing Co LtdBrand Logo

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Baidu Thematic Map Press Releases

Discover our press releases for Baidu available in the following languages: English.

Baidu Thematic Map Media Articles

Our articles on Baidu, prepared for immediate use, are offered in several languages, including English, German, French, Portuguese, Spanish, Hindi, Dutch, Korean, Indonesian, Japanese, Russian, Turkish, Arabic (Standard), Chinese (Mandarin) and Italian.

Unique Properties

Being the bridge between people and environment, the map helps the people understand the environment better and provides various services depending on AI technologies. We created thematic maps based on its understanding of dynamic environment, hot social issues and user classification, provides one-stop life services to different groups, and endows users with the exclusive ability of living, traveling and exploration

Tags

Phone, Map app, GIS, AI, UX, UI

Production Technology

Application is available on the market for both iOS and Android users, based on AI & big data capabilities to draw effects that are more suitable for different segments of population

Design Challenge

In the increasingly complex living environment, users shoulder more cognitive burden and decision-making cost. The major challenge facing us is how to select the information from the massive environment data that users are really interested in. Therefore, we have developed the personas of users based on big data, and it realized the ability of personalize and intelligently display information services to users.

Project Duration

The project was launched 2021 and the released version was available in September 2021. The software is updated online. The development team are in Beijing.

Operation Flow

The thematic map features the light and beautiful visual display, and flexibly integrates the graphical information of the map with text information on the screen. College users can understand the environmental characteristics of a location easily through the image, rapidly acquire information on services and hot events nearby based on interactive operations, and communicate with each other on hot events. This map brings them efficiency, pleasure and convenience in study and life

Research

We have collected user demands for the map and searched the exploration direction through questionnaire, user interview and desk study. By means of the questionnaire for and telephone interview with university users, we have studied and determined these users’ demands, concerns and expectations for the map, and found that these users are demanding for more details in local environment.

Inspiration

Map information has many complex attributes user groups have various requirements on map based on diverse scenarios, resulting in high target search costs. With highly target-oriented thematic maps, combined with the characteristics and habits of specific user groups and designed according to the understanding of the environment, current affairs and user stratification, we can provide users with more convenient travel services.

Image Credits

Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd.2020

Project Overview

Baidu Thematic Map has been a Bronze winner in the Interface, Interaction and User Experience Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Baidu Online Network Technology (Beijing) Co., Ltd was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Baidu Thematic Map.

Baidu Online Network Technology (Beijing) Co., Ltd Press Releases

Numerous press releases on Baidu Online Network Technology (Beijing) Co., Ltd and their achievements are at your disposal, inviting press members to use them freely in their coverage. 7 press releases are now available for immediate access by journalists.

Baidu Unveils Innovative Thematic Map App for Seamless User Experience

Baidu Online Network Technology (Beijing) Co., Ltd introduces a revolutionary thematic map app designed to provide users with personalized and convenient travel services, integrating AI and big data capabilities for an enhanced user experience.

Baidu Online Network Technology (Beijing) Co., Ltd Newsroom

Visit Baidu Online Network Technology (Beijing) Co., Ltd Newsroom for an inside look at exceptional design and award-winning projects.