Beverage Packaging for PepsiCo Design and Innovation
When bubly first hit the market in 2018, it took the sparkling water world by storm. Now across the board, the caffeine-energy category is growing rapidly, and this is reflected in the sparkling water category, as well. To tap into that growing market, PepsiCo created bubly bounce. Now, the bubly bounce line extension offers all the fun and flavor of bubly with just a kick of caffeine and the addition of dual flavors.
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Download Press Kit № 137233 Beverage Packaging for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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For Bubly Bounce, find press releases in a variety of languages: English.
Leverage our ready-to-publish articles on Bubly Bounce, offered in a range of languages: Russian, Portuguese, French, German, Dutch, Italian, Korean, Indonesian, Japanese, Chinese (Mandarin), Turkish, Arabic (Standard), Hindi, English and Spanish.
When bubly™ first hit the market in 2018, it took the sparkling water world by storm. Now across the board, the caffeine/energy category is growing rapidly, and this is reflected in the sparkling water category, as well. To tap into that growing market, PepsiCo created bubly bounce™. Now, the bubly bounce line extension offers all the fun and flavor of bubly with just a kick of caffeine and the addition of dual flavors.
The Design Team’s strategy for bubly bounce was to create a system that differentiated from the base portfolio and communicated the addition of just a kick of caffeine, without leaning too far into “energy” territory. It was important to maintain the instantly recognizable equity of the bubly brand: bold and bright colors, bubbles, clever greetings and smiles. bubly bounce needed to resonate with current bubly consumers and clearly stand out on shelf amongst the competition.
Bubly Bounce Beverage Packaging has been a Iron winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
For design images and photos please credit PepsiCo Design and Innovation.
PepsiCo Design and Innovation was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Bubly Bounce Beverage Packaging.
We provide a series of press releases on PepsiCo Design and Innovation that journalists and press members can freely incorporate into their narratives. Immediate access is granted to 50 press releases for all journalists.
PepsiCo Design & Innovation introduces Bubly Bounce, a line extension that brings a touch of caffeine to the beloved bubly brand, offering dual flavors and maintaining the iconic bubly design elements.
Access PepsiCo Design and Innovation Newsroom to delve into the world of top-tier design and accolades.
Beverage Packaging for PepsiCo Design and Innovation
Beverage Packaging for PepsiCo Design and Innovation
Beverage Packaging for PepsiCo Design and Innovation
Beverage Packaging for PepsiCo Design and Innovation
Beverage Packaging for PepsiCo
Beverage Packaging for PepsiCo Design and Innovation
Beverage Packaging for PepsiCo Design and Innovation
Beverage for PepsiCo Design & Innovation
Packaging for PepsiCo Design and Innovation
Beverage for PepsiCo Design & Innovation
Beverage for PepsiCo Design & Innovation
Beverage for PepsiCo Design & Innovation
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