Pepsi Black x Digital Shanghai FW by PepsiCo Design and Innovation innovative beverage packaging

Pepsi Black x Digital Shanghai FW

Beverage Packaging for PepsiCo Design and Innovation

To celebrate the 2022 Autumn/Winter theme of Future Builders, whose creations were live-streamed to fashion fans and industry leaders across the globe, PepsiCo Design and Innovation designed a dynamic, visually arresting Pepsi Black that can be elevated with abstract swaths of bold color in two different color tones. They fractured the experimental illustration and then reassembled the broken pieces of color to symbolize the transformative impact of technology on communication, fashion, retail, and innovation.

PepsiCo Design and Innovation 2023 Agency Iron Press Kit № 149741

Download Press Kit № 149741

Download Press Kit № 149741 Beverage Packaging for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Pepsi Black x Digital Shanghai FW 2023 by PepsiCo Design and Innovation

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Beverage Packaging by PepsiCo Design and Innovation

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PepsiCo Design and Innovation Pepsi Black x Digital Shanghai FW 2023

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Photo credits are listed in the Image Credits Section.

PepsiCo Design and Innovation Beverage Packaging

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Image Credits Section holds all necessary photo accreditation details.

Pepsi Black x Digital Shanghai FW Beverage Packaging Press Releases

Explore press materials for Pepsi Black x Digital Shanghai FW, available in languages such as English.

Pepsi Black x Digital Shanghai FW Beverage Packaging Media Articles

Ready-to-feature articles on Pepsi Black x Digital Shanghai FW are available in these languages: English, Arabic (Standard), Japanese, Russian, Chinese (Mandarin), Spanish, Italian, German, Turkish, Indonesian, Korean, French, Portuguese, Hindi and Dutch, for your convenience.

Unique Properties

This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.

Design Challenge

With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.

Inspiration

For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.

Project Overview

Pepsi Black x Digital Shanghai FW Beverage Packaging has been a Iron winner in the Limited Edition and Custom Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Iron Recognition

PepsiCo Design and Innovation was recognized with the coveted Iron A' Design Award in 2023, a testament to excellence of their work Pepsi Black x Digital Shanghai FW Beverage Packaging.

PepsiCo Design and Innovation Press Releases

For journalists seeking engaging content: Explore our press releases featuring PepsiCo Design and Innovation's work, freely available for incorporation into your stories. Instantly access 50 press releases, available exclusively for journalists.

Pepsi Black x Digital Shanghai FW Unveils Futuristic Limited-Edition Packaging

PepsiCo Design & Innovation introduces Pepsi Black's fashion-forward limited-edition packaging at Shanghai Fashion Week Spring/Summer 2023, embracing technology and nature.

PepsiCo Design and Innovation Newsroom

PepsiCo Design and Innovation Newsroom is your gateway to exploring acclaimed design and award-winning works.

You are currently viewing Media Showcase № 149741. Access PepsiCo Design and Innovation's comprehensive newsroom for a deep dive into their award-winning portfolio, including media assets and much more. You are exploring Press Kit / Media Showcase 149741 for Pepsi Black x Digital Shanghai FW. More resources can be found in Newsroom 133313.