Lamay Island's Souvenir Series

Brand Packaging Design for CHIA-HUI LIEN

The design of graph connecting with local scenery Stone Vase as main visual image magnifies local features and images. The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.

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Lamay Island s Souvenir Series by CHIA HUI LIEN

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Brand Packaging Design by CHIA HUI LIEN

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CHIA HUI LIEN Lamay Island s Souvenir Series

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CHIA HUI LIEN Brand Packaging Design

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CHIA HUI LIEN Designer Portrait Photo

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Lamay Island's Souvenir Series Brand Packaging Design Press Releases

Access press releases crafted for Lamay Island's Souvenir Series in these languages: English.

Lamay Island's Souvenir Series Brand Packaging Design Media Articles

Ready-to-feature articles on Lamay Island's Souvenir Series are available in these languages: French, German, Italian, Portuguese, Dutch, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), English, Spanish, Hindi, Turkish and Arabic (Standard), for your convenience.

Unique Properties

The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.

Tags

Brand，Packaging design

Production Technology

This set of gift boxes is designed on the visual design, and the image design is based on the local island style and cultural characteristics of Xiaoliuqiu. The packaging design part is mainly designed to give gifts, so the gift box uses paper and magnets as the opening design, the printing technology uses a special color - bronze gold, and the graphics on the box surface uses the technology of partial bright film to increase the texture of the gift box. After the food is eaten, the packaging box can also be used as a storage function to achieve the concept of environmental protection.

Design Challenge

The most difficult aspect of the packaging design of this brand is the drawing of the fish shape and the representation of the graphics, mainly to directly convey the delicious dried fish food made from fresh marine fish to consumers, and the delicious dishes suitable for general family cooking.

Project Duration

This set of gift boxes will be sold in Lamay Island, Taiwan on 2019/12/01.

Operation Flow

Through the field trip to Xiaoliuqiu Island in Taiwan to conduct photography and data collection, and then carry out visual image design and packaging design, the marine culture and local cultural history of Xiaoliuqiu Island are integrated, so that the overall brand packaging design can promote market sales and achieve high The benefits of marketing.

Research

From the off-shore island of Taiwan, fishers’ hometown—Lamay Island (Siao iouciou), in the area of sea, fresh yellowfin tunas are fished up. Make yellowfin tunas as dried fish and fish sticks which are excellent local snacks able to be shared with close friends and fit for the first choice of souvenir. The design of graph connecting with local scenery—Stone Vase as main visual image magnifies local features and images. The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.

Inspiration

From the off-shore island of Taiwan, fishers’ hometown—Lamay Island (Siao iouciou), in the area of sea, fresh yellowfin tunas are fished up. Make yellowfin tunas as dried fish and fish sticks which are excellent local snacks able to be shared with close friends and fit for the first choice of souvenir. The design of graph connecting with local scenery—Stone Vase as main visual image magnifies local features and images.

Image Credits

Designer: Chia-Hui Lien , Jen-Wei Huang

Project Overview

Lamay Island's Souvenir Series Brand Packaging Design has been a Bronze winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

CHIA-HUI LIEN was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Lamay Island's Souvenir Series Brand Packaging Design.

CHIA-HUI LIEN Press Releases

Access a rich repository of press releases on CHIA-HUI LIEN, offered to press and media professionals for unrestricted use in their stories. Unlock 4 press releases now, directly accessible to journalists.

Lamay Island's Souvenir Series Unveiled by CHIA-HUI LIEN

CHIA-HUI LIEN Introduces Brand Packaging Design Inspired by Lamay Island

CHIA-HUI LIEN Newsroom

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