Lavazza Classy Plus
Coffee Machine for Lavazza
Classy Plus is an all in one espresso and coffee brewer designed for the North American market, offering the complete experience of Italian coffee culture from espresso to cappuccino or latte. In addition, the machine also has a filter coffee selection and a double shot function to cater for specific preferences of this market. Classy Plus is Ideal for small offices and conference rooms. Its slim design is building on Lavazza's established form language in this segment. It is characterised by a contrasting exterior shell enveloping the main body and embossed Lavazza logos on the sides.
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Download Press Kit № 139457 Coffee Machine for Lavazza by Florian Seidl to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Lavazza Classy Plus by Florian Seidl
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Coffee Machine by Florian Seidl
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Florian Seidl Lavazza Classy Plus
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Florian Seidl Coffee Machine
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Florian Seidl Designer Portrait Photo
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LavazzaBrand Logo
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Lavazza Classy Plus Coffee Machine Press Releases
For Lavazza Classy Plus, we offer press releases in multiple languages, including: English.
Lavazza Classy Plus Coffee Machine Translations
We're happy to provide translations of Lavazza Classy Plus in numerous languages, including: ყავის აპარატი KA, Koffiemasjien AF, Aparat Kafeje SQ, የቡና ማሽን AM, آلة القهوة AR, Սուրճի Մեքենան HY, Qəhvə Maşını AZ, Kafe-Makina EU, Кававарка BE, কফি মেশিন BN, Aparat Za Kafu BS, Кафе Машината BG, ကော်ဖီစက် MY, La Màquina De Cafè CA, Ang Makina Sa Kape CEB, Makina Khofi NY, 咖啡機 ZY, 咖啡机 ZH, A Macchina Di Caffè CO, Aparat Za Kavu HR, Kávovar CS, Kaffemaskine DA, Koffiezetapparaat NL, Kafmaŝino EO, Kohvimasin ET, Kahvinkeitin FI, Cafetière FR, An Inneal Cofaidh GD, A Máquina De Café GL, Eine Kaffeemaschine DE, Η Καφετιέρα EL, કોફી મશીન GU, Machin Kafe HT, Injin Kofi HA, Ka Mīkini Kope HAW, מכונת קפה HE, कॉफ़ी मशीन HI, Kas Fes Tshuab HMN, A Kávéfőző HU, Kaffivél IS, Igwe Kọfị IG, Mesin Kopi ID, Meaisín Caife GA, La Macchina Da Caffè IT, コーヒーマシンは JA, Mesin Kopi JV, ಕಾಫಿ ಯಂತ್ರವು KN, Кофе Машинасы KK, ម៉ាស៊ីនឆុងកាហ្វេ KM, Imashini Ya Kawa RW, 커피 머신은 KO, Makîneya Qehweyê KU, Кофе Машинасы KY, ເຄື່ອງກາເຟ LO, Capulus Apparatus LA, Kafijas Automāts LV, Kavos Aparatas LT, Kaffismaschinn LB, Кафе Машина MK, Milina Kafe MG, Mesin Kopi MS, കോഫി മെഷീൻ ML, Magna Tal-Kafè MT, Te Miihini Kawhe MI, कॉफी मशीन MR, Кофены Машин MN, कफी मेसिन NE, Kaffemaskin NO, କଫି ମେସିନ୍ OR, د قهوه ماشین PS, قهوه ساز FA, Ekspres Do Kawy PL, Máquina De Café PT, ਕੌਫੀ ਮਸ਼ੀਨ PA, Aparatul De Cafea RO, Кофемашина RU, Masini Kofe SM, Апарат За Кафу SR, Kofi Muchina SN, ڪافي مشين SD, කෝපි යන්ත්රය SI, Kávovar SK, Kavni Aparat SL, Mashiinka Qaxwaha SO, Mochini Oa Kofi ST, La Cafetera ES, Mesin Kopi SU, Mashine Ya Kahawa SW, Kaffemaskin SV, Ang Coffee Machine TL, Мошини Қаҳва TG, காபி இயந்திரம் TA, Кофе Машинасы TT, కాఫీ యంత్రం TE, เครื่องชงกาแฟ TH, Kahve Makinesi TR, Kofe Maşyn TK, Кавоварка UK, کافی مشین UR, قەھۋە ماشىنىسى UG, Qahva Mashinasi UZ, Máy Pha Cà Phê VI, Peiriant Coffi CY, Kofje Masine FY, Umatshini Wekofu XH, קאַווע מאַשין YI, Ẹrọ Kofi YO, Umshini Wekhofi ZU, Coffee Machine EN.
Lavazza Classy Plus Coffee Machine Media Articles
Ready-to-feature articles on Lavazza Classy Plus are available in these languages: Italian, German, French, Portuguese, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Hindi, Turkish, Arabic (Standard), English, Spanish and Dutch, for your convenience.
Unique Properties
Classy Plus has been designed especially for offices and the North American market, offering the complete experience of classic Italian coffee culture - from espresso to cappuccino or latte. In addition, the machine also has a special filter coffee selection and an innovative double shot function to cater for specific needs and preferences of this market and its users.
Tags
Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother, touch interface
Production Technology
main shell: plastic (ABS), finishing textured/glossy water tank: plastic drip grid, lever: metal feet: silicone rubber
Design Challenge
The project was developed in a short time frame on an existing platform. It was important to stay true to the established form language of this business channel and consider specific user needs of this specific target market.
Project Duration
The project was designed in Turin, Italy.
Operation Flow
Classy Plus is an all-in-one espresso and coffee brewer. Simply lift the lever, insert a capsule, place a cup on the grid and make espresso. Or use the dedicated glass mug to easily froth your favourite milk-based beverage. The machine is easy to use, and the touch interface offers six selections: Espresso, Lungo, Coffee, Macchiato, Cappuccino and Latte. It also has a double-shot function. The height of the drip tray can be adjusted effortlessly. The water tank in the back is big and transparent, so you will always know when it is time to refill. Classy Plus is also easy to clean.
Research
Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration
Classy Plus is ideal for small offices and conference rooms. Its slim, sleek design is inspired by professional Italian coffee equipment and is building on Lavazza's established form language in this segment. Slightly more serious and professional but still recognizably Italian in surfacing, details, and finish. It is characterised by a contrasting exterior shell that envelops the main body and shows embossed Lavazza logos on the sides. The simple user interface is placed prominently in a circular element at the front and main touchpoints are emphasised by metal accents.
Image Credits
Lavazza
Project Overview
Lavazza Classy Plus Coffee Machine has been a Platinum winner in the Home Appliances Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
Platinum Recognition
Florian Seidl was recognized with the coveted Platinum A' Design Award in 2022, a testament to excellence of their work Lavazza Classy Plus Coffee Machine.
Florian Seidl Press Releases
Discover Florian Seidl's journey through our press releases, available for all press members and journalists to use without restrictions. Now available: Immediate access to 13 press releases for journalists.
Lavazza Unveils Classy Plus: The Ultimate Office Coffee Machine
Lavazza introduces Classy Plus, an all-in-one espresso and coffee brewer designed by Florian Seidl for small offices and conference rooms, offering the complete experience of classic Italian coffee culture.
Florian Seidl Newsroom
Find inspiration and award-winning creativity within the Florian Seidl Newsroom.
