Lura

Hand Blender Set for Lura

Lura differentiates with its joystick like grip, button placed at the back ,speed adjustment on the top and detachable gear box. It's impossible to wash the lid of a traditional blender with a built in gearbox system, but thanks to the patented design, the user can wash all the plastic parts when the gear box is detached. The 1200watt motor model with five stage speed adjustment performs functions in the shortest time. Thanks to the greens dryer which is a first to be used in blender sets, both the product performance and the pleasure of spending time in the kitchen are doubled.

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Download Press Kit № 140605 Hand Blender Set for Lura by Yasemin Ulukan to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Lura by Yasemin Ulukan

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Hand Blender Set by Yasemin Ulukan

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Yasemin Ulukan Lura

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Yasemin Ulukan Hand Blender Set

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LuraBrand Logo

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Lura Hand Blender Set Press Releases

Our Lura press releases are ready in languages: English, for your convenience.

Lura Hand Blender Set Media Articles

Ready-to-feature articles on Lura are available in these languages: Arabic (Standard), Korean, Indonesian, Russian, Hindi, Turkish, Japanese, Portuguese, French, Chinese (Mandarin), Dutch, Italian, German, English and Spanish, for your convenience.

Unique Properties

Lura Hand Blender Set allows you to easily perform your whisking, chopping and shredding tasks, thanks to its ergonomic ,practical and high end design features. Easy-to-grip handle and Easy Touch buttons make your work easier in the kitchen with dishwasher-safe accessories. Thanks to the patented gearbox design that can be separated from the chamber cover when necessary, the chamber cover can be washed under water when it becomes dirty.

Tags

food processor, gear box, shredding, mixing, speed control

Production Technology

The main bowl used in chopper and grating operations has a durable feeling and glass like effect at the same time. The wall thickness reaches up to 8 mm on the edges that gives more durability to the product and glassy feeling to the user. Also thanks to the pouring spout, the food that is shredded or grated in the bowl can be easily emptied after the operation is completed. Also , thanks to the greenery drying apparatus, the washed greens placed in the chamber can be purified from their water in seconds.

Design Challenge

Lura Hand Blender Set stands out with its practical details. Easy-to-grip handle and Easy Touch buttons make your work easier in the kitchen with dishwasher-safe accessories. There is five stage speed adjustment button designed to be pressed with thumb finger and the on off button can be pressed with forefinger which gives a natural grip.We have to ensure that on off and speed adjustment button is placed on the most ergonomic spot that should be very easily operated but on the other hand it should not be operated by accident. It was a big challenge to meet the ergonomic needs with the safety standards. The final result is very satisfying both for the ergonomic and the aesthetic aspect.

Project Duration

The project started in 2019 İstanbul Turkey, will be launched in Turkish market in 2022

Operation Flow

Lura Hand Blender Set differentiates with its joystick like grip , button placed at the back ,speed adjustment on the top and detachable gear box. It's impossible to wash the lid of a traditional blender which have a built in gearbox system, but thanks to the patented design , the user can wash all the plastic parts when the gear box is detached. In most of the high end products, sheet metals are used in the main body of the blenders, which give a high end look but has no plus to the end user. The metal covering on the main body doubles the cost. We used hot foiling instead of sheet metal, which is much more cost effective and still has the same shiny look and strong feel.

Research

In the development phase of Lura , hundreds of prototypes for gearbox system has been made and tested in the laboratories. As a result of those researches, the patented seperable gearbox feature, which allows the user to wash the cover completely , has been developed . After the researches in R&D department, all parts of the blender are designed so that they can be assembled -reassembled very quickly and with a minimum error rate.

Inspiration

In traditional blender designs, the construction of the gearbox inside the chamber cover complicates the construction of the chamber cover and makes it impossible to clean the chamber cover easily under water.Thanks to patented lid design on Lura Hand Blender, gearbox can be separated from lid easily with one click, and the lid can be washed through running water or even in dishwasher safely.

Project Overview

Lura Hand Blender Set has been a Iron winner in the Home Appliances Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Yasemin Ulukan.

Iron Recognition

Yasemin Ulukan was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Lura Hand Blender Set.

Yasemin Ulukan Press Releases

Numerous press releases on Yasemin Ulukan and their achievements are at your disposal, inviting press members to use them freely in their coverage. Now available: Immediate access to 9 press releases for journalists.

Introducing Lura: The Innovative Hand Blender Set by Yasemin Ulukan

Discover the groundbreaking features of Lura, the hand blender set designed by Yasemin Ulukan, offering a new level of convenience and functionality for kitchen enthusiasts.

Yasemin Ulukan Newsroom

Explore Yasemin Ulukan Newsroom to uncover award-winning design projects and more.