Hair For Hope Cancer Care Initiative

Promotion for Onedor Co. Ltd.

Hair for Hope is a hair donation charity event initiated by the hope foundation for cancer care for cancer survivors. This event is most influential in educating young adults about doing public good. The team has designed the service and the identity to reinforce its communication and experience with the participants. In the future, this initiative and identity will become a symbol of call-to-action for cancer survivors to share their experiences and for the younger generation to act and make ripples of impact for society's benefit. You can be someone's hope.

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Cancer Care Initiative by Exodus Solutions

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Promotion by Exodus Solutions

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Exodus Solutions Cancer Care Initiative

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Onedor Co Ltd Brand Logo

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Hair For Hope Cancer Care Initiative Promotion Press Releases

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Hair For Hope Cancer Care Initiative Promotion Media Articles

Leverage our ready-to-publish articles on Hair For Hope Cancer Care Initiative, offered in a range of languages: French, German, Indonesian, Japanese, Russian, Chinese (Mandarin), Hindi, Dutch, Portuguese, Korean, Italian, English, Spanish, Turkish and Arabic (Standard).

Unique Properties

The symbol builds on two essences of the event, helping the needy by donating your hair and the joy of cancer survivors to live confidently. The design conveys simplicity but clarity to the event's spirit. Future management and implementation of the identity have also been taken into consideration. Therefore, it is also with the simplicity of design and a well-organized system that the foundation, without in-house design capability, will be able to adapt and apply this identity autonomously and consistently.

Tags

Social design, Service Design, Branding, Brand Strategy, Brand Purpose, Facilitation

Production Technology

The construct of the symbol is called "Halo of Hope," which is two half circles united. It symbolizes the commitment of the foundation towards cancer survivors, translated into a rainbow, a sign of promise; and the smile of the individuals receiving care services as they can live confidently again. The halo keeps the design in a balanced geometric space, raising the design's sense of trustworthiness and community.

Design Challenge

In terms of brand strategy and design, it is to get the consensus of the management team, some of which are cancer survivors, some of which are of medical background, and each had a different view on how the brand and the initiative should be presented and carried on in the future. However, through a successful workshop, the team was able to re-focus and collectively (re)created HOPE foundation's brand purpose, which will be the North Star to all decision making on all matters.

Project Duration

The project started in March, 2022 and concluded in July 2022. The initiation/event is in preparation phase and will take place in July this year and our collaboration will continue to introduce other initiatives for the foundation.

Operation Flow

This initiative is consisted of branding processes, with a mix of qualitative methods including IDIs, workshop facilitation, design-thinking and agile management to effectively bring consensus across top management.

Research

The project leverages qualitative methods such as IDIs with key stakeholders to get their first hand experience and expectations for the project. Design-thinking techniques are also introduced in the form of co-create workshop to attain consensus across top management team on brand strategy as well as action steps. The team is continuously elevating the event, and exploring ways to invite the broader public to get involved. The objective is to identify pivotal points to help those who are not able to participate directly and ensure their contribution are recognized.

Inspiration

Hair for Hope is a hair donation charity event initiated by "HOPE Foundation for Cancer Care" for cancer survivors. It is most influential in educating young adults in doing public good and needs an equally distinctive identity to convey its purpose. The identity will become a symbol of call-to-action for cancer survivors to share their experiences and the younger generation to act, and make ripples of impact for society's benefit.

Image Credits

Image #1: Creator Tenniel Liu, Hair for Hope Logo ,2022. Image #2: Creator Tenniel Liu, Hair for Hope Outdoor ,2022. Image #3: Creator Tenniel Liu, Flag of Hope ,2022. Image #4: Creator Tenniel Liu, I am Hope Pins ,2022. Image #5: Creator Tenniel Liu, I am Hope Hoodies ,2022.

Project Overview

Hair For Hope Cancer Care Initiative Promotion has been a Bronze winner in the Social Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Exodus Solutions was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Hair For Hope Cancer Care Initiative Promotion.

Exodus Solutions Press Releases

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Hair For Hope Cancer Care Initiative Unveils Distinctive Identity

Exodus Solutions introduces a unique identity for the Hair For Hope Cancer Care Initiative, aiming to inspire action and support for cancer survivors.

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