Desk Clock for Pratic Studio
Synchron is a universal analog clock that displays the official time of different countries simultaneously. Unlike digital clocks, this desk clock displays a similar situation in all locations, ie, it contrasts the mechanical understanding of time with its arbitrary understanding. The concept is about problematic confrontation with time, and it's taken from a critical perspective that recognizes the clock as a symbol of labor in the digital age. A type of aesthetic in performance, that in the present age is considered as a useless decorative abject, that is expected to work continuously.
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Availability alert: Press releases for Synchron in languages including English.
Our Synchron translations are now available in a wide range of languages: Desk Clock EN, Desk Clock CEB, Desk Wotchi NY, 台鐘 ZY, 台钟 ZH, Clock Di Scrivania CO, Stolni Sat HR, Stolní Hodiny CS, Skrivebordsur DA, Bureauklok NL, Skribtabla Horloĝo EO, Lauakell ET, Pöytäkello FI, Horloge De Bureau FR, ’ Ann An Gleoc Deasg GD, O Reloxo De Escritorio GL, სამაგიდო საათი KA, Tischuhr DE, Επιτραπέζιο Ρολόι EL, ડેસ્ક ઘડિયાળ GU, Revèy Biwo HT, Agogon Tebur HA, Uaki Pākaukau HAW, שעון שולחני HE, डेस्क घड़ी HI, Rooj Moos HMN, Asztali Óra HU, Skrifborðsklukka IS, Elekere Oche IG, Jam Meja ID, Clog Deisce GA, Orologio Da Tavolo IT, 卓上時計 JA, Jam Meja JV, ಮೇಜಿನ ಗಡಿಯಾರ KN, Үстел Сағаты KK, នាឡិកាលើតុ KM, Isaha Yo Kumeza RW, 탁상시계 KO, Saeta Maseyê KU, Стол Сааты KY, ໂມງຕັ້ງໂຕະ LO, Desk Horologium LA, Galda Pulkstenis LV, Stalinis Laikrodis LT, Desk Auer LB, Биро Часовник MK, Famantaranandro Birao MG, Jam Meja MS, ഡെസ്ക് ക്ലോക്ക് ML, Arloġġ Tal-Iskrivanija MT, Karaka Tepu MI, डेस्क घड्याळ MR, Ширээний Цаг MN, डेस्क घडी NE, Skrivebordsklokke NO, ଡେସ୍କ ଘଣ୍ଟା OR, د میز ساعت PS, ساعت رومیزی FA, Zegar Na Biurko PL, Relógio De Mesa PT, ਡੈਸਕ ਘੜੀ PA, Ceas De Birou RO, Настольные Часы RU, Uati Laulau SM, Стони Сат SR, Desk Clock SN, ڊيسڪ ڪلاڪ SD, මේස ඔරලෝසුව SI, Stolové Hodiny SK, Namizna Ura SL, Saacada Miiska SO, Oache Ea Tafole ST, Reloj De Escritorio ES, Jam Meja SU, Saa Ya Mezani SW, Skrivbordsklocka SV, Desk Clock TL, Соати Мизи Корӣ TG, மேஜைக் கடிகாரம் TA, Өстәл Сәгате TT, డెస్క్ గడియారం TE, นาฬิกาตั้งโต๊ะ TH, Masa Saati TR, Stol Sagady TK, Настільний Годинник UK, ڈیسک کلاک UR, ئۈستەل سائىتى UG, Stol Soati UZ, Đồng Hồ Để Bàn VI, Cloc Desg CY, Buro Klok FY, Iwotshi XH, שרייַבטיש זייגער YI, Aago Tabili YO, Iwashi Ledeski ZU, Lessenaarhorlosie AF, Orë Tavoline SQ, የጠረጴዛ ሰዓት AM, الساعة المكتبية AR, Գրասեղանի Ժամացույց HY, Stolüstü Saat AZ, Mahai-Erlojua EU, Настольныя Гадзіны BE, ডেস্ক ঘড়ি BN, Stoni Sat BS, Настолен Часовник BG, စားပွဲတင်နာရီ MY, Rellotge D'escriptori CA, for global reach.
We provide articles ready for publication on Synchron, offered in several languages: Spanish, Korean, Indonesian, Japanese, Hindi, English, Portuguese, Turkish, Arabic (Standard), Russian, French, Chinese (Mandarin), Dutch, Italian and German.
Synchron is a universal analog clock that displays the official time of 27 different countries simultaneously. Unlike digital clocks, this desk clock displays a similar situation in all time zones, ie, it contrasts the mechanical understanding of time with its arbitrary understanding. Time zones can also be customized based on the user's desired locations.
world clock, analog clock, concrete clock, dst switch, desk clock
The frame of the clock is made of polypropylene fiber reinforced concrete fabricated by manual molding method and the discs have various models with different materials, includes aluminum and coated PVC sheet cut and engraved by CNC. This clock also uses a simple movement mechanism.
The most important challenge was changing the DST status. So, there are two daylight saving and standard time sides for the hour disk. On the daylight saving time side, the time differences between the places (daylight saving time in the Northern Hemisphere) and other places have been applied.
The design project started in November 2018 and finished in December 2019 in Tehran, IRAN.
In this clock, two discs are used instead of the usual hour hands such that each of the half-lines represents the hour hand of the place whose name is engraved on the top of that line, and the small line on the small disk is the minute-hand. Some hour hands lines lead to a circle sign which indicates that, in contrast to other locations, the minute-hand of the location is a small circle on a small disk.
The concept of Synchron is taken from a theoretical perspective that recognizes the analog clock as a symbol of labor in the digital age. As digital displays embedded in everyday objects constantly remind us about the importance of time, analog clocks are more or less useless, and also they are decorative objects that can only be expected to work continuously. Synchron tries to answer the question of how a design focused on mechanical performance can institutionalize an anti-design approach.
Unconventional statement of time besides normal functionality; that is to say, Problematic confrontation with time is the main idea of this decorative clock. A type of aesthetic in performance, that in the present age is considered as an object possessing a formal and decorative perspective.
Image #1: Photographer Hamed Fakharan, 2022. Image #2: Photographer Hamed Fakharan, 2022. Image #3: Photographer Hamed Fakharan, 2022. Image #4: Photographer Pegah Safa, 2022. Image #5: Photographer Hamed Fakharan, 2022.
Synchron Desk Clock has been a Bronze winner in the Homeware Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Farzan Shamasblou was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Synchron Desk Clock.
Access a rich repository of press releases on Farzan Shamasblou, offered to press and media professionals for unrestricted use in their stories. Available now: 1 press releases ready for immediate access by journalists.
Farzan Shamasblou's Synchron is a universal analog desk clock that challenges the conventional understanding of time, displaying the official time of 27 different countries simultaneously.
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