Yantai Experience
Sales Centre and Exhibition for More Design Office
Mdo imagined the Yantai Experience Sales Centre as a contrast to the homogeneity of the new development, through form, materiality, and relationship with the landscape. Around the main central lounge and discussion area, all the other functions are placed equally accessible from the centre, encouraging more lines of communication and rendering an overall feeling of openness and link with the surroundings. The architecture becomes a unity of positive and negative spaces. Like a snow-crystal structure that can be read as a pattern in its presence or absence of matter.
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Yantai Experience Sales Centre and Exhibition Translations
Bringing Yantai Experience closer to you with translations in multiple languages: Sales Centre and Exhibition EN, Verkoopssentrum En Uitstalling AF, Qendra E Shitjeve Dhe Ekspozita SQ, የሽያጭ ማእከል እና ኤግዚቢሽን AM, مركز المبيعات والمعرض AR, Վաճառքի Կենտրոնը և Ցուցահանդեսը HY, Satış Mərkəzi Və Sərgi AZ, Salmenta Zentroa Eta Erakusketa EU, Цэнтр Продажаў І Выстава BE, বিক্রয় কেন্দ্র এবং প্রদর্শনী BN, Prodajni Centar I Izložba BS, Търговски Център И Изложба BG, အရောင်းစင်တာနှင့် ပြပွဲ MY, Centre De Vendes I Exposició CA, Sales Center Ug Exhibition CEB, Malo Ogulitsa Ndi Chiwonetsero NY, 銷售中心和展覽 ZY, 销售中心和展览 ZH, Centru Di Vendita È Mostra CO, Prodajni Centar I Izložba HR, Prodejní Centrum A Výstava CS, Salgscenter Og Udstilling DA, Verkoopcentrum En Tentoonstelling NL, Vendocentro Kaj Ekspozicio EO, Müügikeskus Ja Näitus ET, Myyntikeskus Ja Näyttely FI, Centre De Vente Et D'exposition FR, Ionad Reic Agus Taisbeanadh GD, Centro De Vendas E Exposición GL, გაყიდვების ცენტრი და გამოფენა KA, Verkaufszentrum Und Ausstellung DE, Κέντρο Πωλήσεων Και Έκθεση EL, વેચાણ કેન્દ્ર અને પ્રદર્શન GU, Sant Lavant Ak Egzibisyon HT, Cibiyar Tallace-Tallace Da Nuni HA, ʻo Ke Kikowaena Kūʻai A Me Ka Hōʻikeʻike HAW, מרכז מכירות ותערוכה HE, विक्रय केन्द्र एवं प्रदर्शनी HI, Chaw Muag Khoom Thiab Kev Nthuav Qhia HMN, Értékesítési Központ És Kiállítás HU, Sölumiðstöð Og Sýning IS, Ebe A Na-Ere Ahịa Na Ihe Ngosi IG, Pusat Penjualan Dan Pameran ID, Ionad Díolacháin Agus Taispeántas GA, Il Centro Di Vendita E La Mostra IT, 販売センターと展示会 JA, Pusat Penjualan Lan Pameran JV, ಮಾರಾಟ ಕೇಂದ್ರ ಮತ್ತು ಪ್ರದರ್ಶನವು KN, Сауда Орталығы Мен Көрме KK, មជ្ឈមណ្ឌលលក់ និងតាំងពិពណ៌ KM, Kugurisha No Kwerekana Imurikagurisha RW, 판매 센터 및 전시는 KO, Navenda Firotanê Û Pêşangeh KU, Соода Борбору Жана Көргөзмө KY, ສູນການຂາຍແລະງານວາງສະແດງ LO, Venditio Centrum Et Exhibitio LA, Tirdzniecības Centrs Un Izstāde LV, Pardavimo Centras Ir Paroda LT, Verkafszenter An Ausstellung LB, Продажен Центар И Изложба MK, Ny Foibe Fivarotana Sy Ny Fampirantiana MG, Pusat Jualan Dan Pameran MS, വിൽപ്പന കേന്ദ്രവും പ്രദർശനവും ML, Ċentru Tal-Bejgħ U Wirja MT, Ko Te Pokapu Hoko Me Te Whakaaturanga MI, विक्री केंद्र आणि प्रदर्शन MR, Худалдааны Төв, Үзэсгэлэн MN, बिक्री केन्द्र र प्रदर्शनी NE, Salgssenter Og Utstilling NO, ବିକ୍ରୟ କେନ୍ଦ୍ର ଏବଂ ପ୍ରଦର୍ଶନୀ OR, د پلور مرکز او نندارتون PS, مرکز فروش و نمایشگاه FA, Centrum Sprzedaży I Wystawa PL, Centro De Vendas E Exposição PT, ਵਿਕਰੀ ਕੇਂਦਰ ਅਤੇ ਪ੍ਰਦਰਸ਼ਨੀ PA, Centru De Vânzări Și Expoziție RO, Торговый Центр И Выставка RU, Nofoaga Fa'atau Ma Fa'aaliga SM, Продајни Центар И Изложба SR, Nzvimbo Yekutengesa Uye Kuratidzwa SN, سيلز سينٽر ۽ نمائش SD, විකුණුම් මධ්යස්ථානය සහ ප්රදර්ශනය SI, Predajné Centrum A Výstava SK, Prodajni Center In Razstavišče SL, Xarunta Iibka Iyo Bandhiggu SO, Setsi Sa Thekiso Le Pontšo ST, Centro De Ventas Y Exposición ES, Pusat Penjualan Sareng Pameran SU, Kituo Cha Mauzo Na Maonyesho SW, Försäljningscenter Och Utställning SV, Sales Center At Exhibition TL, Маркази Савдо Ва Выставка TG, விற்பனை மையம் மற்றும் கண்காட்சி TA, Сату Үзәге Һәм Күргәзмә TT, సేల్స్ సెంటర్ మరియు ఎగ్జిబిషన్ TE, ศูนย์ขายและนิทรรศการ TH, Satış Merkezi Ve Sergi TR, Satuw Merkezi We Sergi TK, Торгово-Виставковий Центр UK, سیلز سینٹر اور نمائش UR, سېتىش مەركىزى ۋە كۆرگەزمە UG, Savdo Markazi Va Ko'rgazma UZ, Trung Tâm Bán Hàng Và Triển Lãm VI, Canolfan Werthu Ac Arddangosfa CY, Ferkeap Sintrum En Tentoanstelling FY, Iziko Lokuthengisa Kunye Nomboniso XH, פארקויפונג צענטער און ויסשטעלונג YI, Tita Aarin Ati Aranse YO, Isikhungo Sokuthengisa Kanye Nombukiso ZU.
Yantai Experience Sales Centre and Exhibition Media Articles
Utilize our prepared articles to feature Yantai Experience, available in the languages: Italian, English, French, Hindi, Chinese (Mandarin), Spanish, Korean, Indonesian, Japanese, Russian, German, Portuguese, Dutch, Turkish and Arabic (Standard).
Unique Properties
Yantai is a coastal city defined by its hilly topography, its incredible fresh sea food and its winter snow. MDO were commissioned to create a landmark at the corner of the central axis of a new development area, south of the Tashan Scenic Area. The surrounding building fabric is typified by tall blocks of office and residences. MDO imagined the new building as a contrast to the homogeneity of the new development, through form, materiality and relationship with the landscape.
Tags
Exhibition, Architecture, Interior, Sales Center, Modern, Simple, Natural, Art
Production Technology
From the exterior, the building appears as a series of fluted drums wrapped in a glass skirt. The drums vary in height depending on the internal function. They are finished with silver aluminum panels which gently reflect the sky and surrounding landscape. The glass skirt employs six meters tall frameless panels which allow light and views into the interior. Even though the plan appears to be freeform, the facade was rationalized to use a single size and radius of curved glass with glass fins structure.
Design Challenge
When first approached by the client, their intention was to create a temporary sales centre to host the negotiation activities for the development. MDO proposed a demountable and reusable option, in order to avoid producing a big amount of waste, that was rejected. While designing the project, MDO had clear in mind the focus to convince the local government that a sales centre could be much more than just a commercial building. MDO defended how the building could play an important role in the neighborhood as catalyst of social interaction and inclusion. MDO included in the design important gathering and flexible areas, currently in use by the local community for different kinds of collective functions. After presenting officially the project during the final stages, the local government finally took the decision to keep the architecture as a permanent establishment. When the development of the area will be over, all the sales functions will be dismissed and the government would make use of the architecture uniquely as cultural and art centre for the emerging community.
Project Duration
The project started in July 2019 and finished in March 2021.
Operation Flow
The central space is sunk down 1.2m to define the transition to the lounge area and to enhance the ceiling height. The step creates a column lined circular gallery, from which each external space is accessible and which encourages visual links between the different functions across the main space. In the most open part of the snow-crystal, MDO created a stepped amphitheater. The space is created for circular meetings, group activities and for children to play; a multifunctional space that can be adapted to different purposes. It keeps the circular shape as an emblem of gathering and openness. It addresses the neighborhood through its fully transparent envelope, inviting the local community to join and gather.
Research
Around the main central lounge and discussion area, all the other functions are placed equally accessible from the centre, encouraging more lines of communication and rendering a overall feeling of openness and link with the surroundings. The architecture becomes unity of positive and negative spaces. Like a snow-crystal structure that can be read as a pattern in its presence or absence of matter. The landscape areas, entering the sides of the building, become part of the whole rhythmical dialogue of the exhibition spaces, bringing light to the interior space. From the exterior, the building appears as a series of fluted drums wrapped in a glass skirt. The drums vary in height depending on the internal function. They are finished with silver aluminum panels which gently reflect the sky and surrounding landscape. The interior functions have been conceived as a collection. As each peripheral volume is a defined space, so environments are free to change and create a series of unique experiences.
Inspiration
The typical exhibition centre is designed as a loop or a one way path. Often a courtyard or site model is placed at the centre as a focus, circulation is linear, lacking interconnection between distant spaces. MDO decided to challenge this norm by creating a public area at its centre, a place for discussion and interaction. MDO wanted to design the space to be more human centric and welcoming. The other functions are arranged as peripheral crystal ramifications, connected to the central heart.
Image Credits
All materials on the site belong to More Design Office Co.,Ltd
Project Overview
Yantai Experience Sales Centre and Exhibition has been a Silver winner in the Architecture, Building and Structure Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
More Design Office was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Yantai Experience Sales Centre and Exhibition.
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