Spot On
Interactive Light Installation for Creative Region / City of Linz
Empty shop windows are boring. Especially due to the Covid-19 pandemic empty shop windows became an even more urgent matter for the city of Linz. But in particular, in great locations throughout the city those, those spaces are also unused presentation areas that can be put to good use in the meantime. Therefore this unique shop window installation and the concept of "Spot On" behind it were developed. Interactive light installations turn empty windows into engaging and extraordinary art pieces, while also offering local businesses a valuable temporary stage. We. Love. Linz.
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Download Press Kit № 144465 Interactive Light Installation for Creative Region / City of Linz by Responsive Spaces to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Spot On by Responsive Spaces
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Interactive Light Installation by Responsive Spaces
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Responsive Spaces Spot On
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Responsive Spaces Interactive Light Installation
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Responsive Spaces Design Team Photo
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Creative Region City of LinzBrand Logo
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Responsive Spaces Corporate Logo
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Spot On Interactive Light Installation Press Releases
Access press releases crafted for Spot On in these languages: English.
Spot On Interactive Light Installation Translations
Our Spot On translations are now available in a wide range of languages: Interaktiewe Lig Installasie AF, Instalimi I Dritës Interaktive SQ, በይነተገናኝ ብርሃን መጫን AM, التثبيت الضوئي التفاعلي AR, Ինտերակտիվ Լույսի Տեղադրումը HY, Interaktiv Işıq Quraşdırılması AZ, Argi-Instalazio Interaktiboa EU, Інтэрактыўная Светлавая Інсталяцыя BE, ইন্টারেক্টিভ লাইট ইনস্টলেশন BN, Interaktivna Rasvjetna Instalacija BS, Интерактивната Светлинна Инсталация BG, အပြန်အလှန်အားဖြင့် အလင်းတပ်ဆင်ခြင်း MY, La Instal·lació De Llum Interactiva CA, Interactive Nga Kahayag Instalar CEB, Kuyika Kwa Kuwala Kolumikizana NY, 互動燈光裝置 ZY, 互动灯光装置 ZH, Installazione Di Luce Interattiva CO, Interaktivna Svjetlosna Instalacija HR, Interaktivní Světelná Instalace CS, Interaktiv Lysinstallation DA, Interactieve Lichtinstallatie NL, Interaga Luminstalaĵo EO, Interaktiivne Valgusinstallatsioon ET, Interaktiivinen Valoinstallaatio FI, L'installation Lumineuse Interactive FR, An Stàladh Solais Eadar-Ghnìomhach GD, A Instalación De Luz Interactiva GL, ინტერაქტიული განათების ინსტალაცია KA, Interaktive Lichtinstallation DE, Η Διαδραστική Εγκατάσταση Φωτός EL, ઇન્ટરેક્ટિવ લાઇટ ઇન્સ્ટોલેશન GU, Enstalasyon Limyè Entèaktif HT, Shigarwar Haske Mai Mu'amala HA, ʻo Ka Hoʻokomo Kukui Interactive HAW, התקנת אור אינטראקטיבית HE, इंटरैक्टिव लाइट इंस्टालेशन HI, Kev Sib Tham Sib Lub Teeb Installation HMN, Interaktív Fényinstalláció HU, Gagnvirk Ljósuppsetning IS, Ntinye Ọkụ Mmekọrịta IG, Instalasi Lampu Interaktif ID, Suiteáil Solais Idirghníomhach GA, L'installazione Luminosa Interattiva IT, インタラクティブ・ライト・インスタレーションは JA, Instalasi Cahya Interaktif JV, ಸಂವಾದಾತ್ಮಕ ಬೆಳಕಿನ ಅನುಸ್ಥಾಪನೆಯು KN, Интерактивті Жарық Қондырғысы KK, ការដំឡើងពន្លឺអន្តរកម្ម KM, Kwishyiriraho Urumuri RW, 인터랙티브 조명 설치 KO, Sazkirina Ronahiya Înteraktîf Celebek Sazkirinê KU, Интерактивдүү Жарык Орнотуу KY, ການຕິດຕັ້ງແສງສະຫວ່າງແບບໂຕ້ຕອບ LO, Lumen Interactive Institutionem LA, Interaktīvā Gaismas Instalācija LV, Interaktyvi Šviesos Instaliacija LT, Interaktiv Liichtinstallatioun LB, Интерактивна Светлосна Инсталација MK, Fametrahana Jiro Interactive MG, Pemasangan Lampu Interaktif MS, ഇന്ററാക്ടീവ് ലൈറ്റ് ഇൻസ്റ്റാളേഷൻ ML, Installazzjoni Tad-Dawl Interattiv MT, Ko Te Whakaurunga Rama Tauwhitiwhiti MI, इंटरएक्टिव्ह लाईट इन्स्टॉलेशन MR, Интерактив Гэрлийн Суурилуулалт MN, अन्तरक्रियात्मक प्रकाश स्थापना NE, Interaktiv Lysinstallasjon NO, ପାରସ୍ପରିକ ଆଲୋକ ସ୍ଥାପନ OR, د متقابل رڼا نصب کول PS, نصب نور تعاملی FA, Interaktywna Instalacja Świetlna PL, A Instalação De Luz Interativa PT, ਇੰਟਰਐਕਟਿਵ ਲਾਈਟ ਇੰਸਟਾਲੇਸ਼ਨ PA, Instalația Interactivă De Lumină RO, Интерактивная Световая Инсталляция RU, Fa'apipi'i Moli Feso'ota'i SM, Интерактивна Светлосна Инсталација SR, Interactive Light Installation SN, انٽرايڪٽو لائٽ جي انسٽاليشن SD, අන්තර්ක්රියාකාරී ආලෝක ස්ථාපනය SI, Interaktívna Svetelná Inštalácia SK, Interaktivna Svetlobna Instalacija SL, Rakibaadda Iftiinka Is-Dhexgalka SO, Ho Kenya Lisebelisoa Tsa Leseli ST, La Instalación De Luz Interactiva ES, Pamasangan Lampu Interaktif SU, Ufungaji Wa Mwanga Mwingiliano SW, Interaktiv Ljusinstallation SV, Ang Interactive Light Installation TL, Насби Нури Интерактивӣ TG, ஊடாடும் ஒளி நிறுவல் TA, Интерактив Яктылык Урнаштыру TT, ఇంటరాక్టివ్ లైట్ ఇన్స్టాలేషన్ TE, การติดตั้งไฟแบบโต้ตอบ TH, İnteraktif Işık Enstalasyonu TR, Interaktiw Yşyk Gurnama TK, Інтерактивна Світлова Інсталяція UK, انٹرایکٹو روشنی کی تنصیب UR, ئۆز-ئارا نۇر ئورنىتىش UG, Interaktiv Yorug'likni O'rnatish UZ, Lắp Đặt Ánh Sáng Tương Tác VI, Gosodiad Golau Rhyngweithiol CY, Ynteraktyf Ljocht Ynstallaasje FY, Ukufakwa Kokukhanya Okusebenzisanayo XH, ינטעראַקטיוו ליכט ינסטאַלירונג YI, Fifi Sori Ina Ibanisọrọ YO, Ukufakwa Kokukhanya Okusebenzisanayo ZU, Interactive Light Installation EN, for global reach.
Spot On Interactive Light Installation Media Articles
Our Spot On articles are prepped and available in these languages: French, Portuguese, German, Chinese (Mandarin), Turkish, Arabic (Standard), Indonesian, Dutch, Italian, Korean, Hindi, Japanese, Russian, English and Spanish, ready for your use.
Unique Properties
Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born.
Tags
interactive installation, light installation, mobile interface, shop window, art installation, digital installation
Production Technology
The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted. The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone. The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website.
Design Challenge
It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages.
Project Duration
Since August 2021 in Linz
Operation Flow
As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.
Research
As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach.
Inspiration
The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows. WE. LOVE. LINZ.
Image Credits
Photo Credits: Responsive Spaces Video Credits: Eyup Kus
Project Overview
Spot On Interactive Light Installation has been a Golden winner in the Installation Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Responsive Spaces was recognized with the coveted Golden A' Design Award in 2023, a testament to excellence of their work Spot On Interactive Light Installation.
Responsive Spaces Press Releases
Journalists and media members can enrich their content with our press releases on Responsive Spaces, available for free use. For immediate journalistic use: 4 press releases are available right now.
Spot On: Interactive Light Installation Shines in Linz
Responsive Spaces illuminates Linz with an innovative interactive light installation, 'Spot On', since August 2021.
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