Dedao Focus7
eReader for Dedao (Tianjin) Culture & Communication Co., Ltd.
Focus 7 eReader aims at book enthusiasts seeking meaningful aesthetics in their products. Subtle design elements reconnect reader with the pleasure of holding a paper book. Folding a book while reading is a usual gesture; it inspired designers to use this peculiar shape as a visual and tactile trigger to enrich the user's experience. The entire ink-free and plastic-free packaging is made of biodegradable pulp. It is environmentally friendly, and degradable.
Download Press Kit № 145505
Download Press Kit № 145505 eReader for Dedao (Tianjin) Culture & Communication Co., Ltd. by William Volcoff to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Focus7 by William Volcoff
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eReader by William Volcoff
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William Volcoff Focus7
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William Volcoff eReader
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Dedao Tianjin Culture amp Communication Co Ltd Brand Logo
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Dedao Focus7 eReader Media Articles
Ready for your features: articles on Dedao Focus7 in various languages, including German, French, Portuguese, Hindi, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Italian, Dutch, Spanish, Turkish, Arabic (Standard) and English.
Unique Properties
Focus 7 eReader aims at book enthusiasts seeking meaningful aesthetics in their products. Focus 7 eReader reconnects you with the pleasure of holding a paper book. Subtle elements in the design symbolize this connection and leverage the overall reading experience.
Tags
ereader, tablet, book, eInk, CNC, aluminium,
Production Technology
The whole frame is made of aluminium alloy using CNC processing. The anodized surface is anti-slippery, wear and corrosion resistant. The fully integrated structure places the centre of gravity inclined to the hand-held side, greatly reducing the wrist pain of long-term use. The 7-inch screen -mimicking pocket-book size- is ideal for students, office workers and regular readers. It boasts a double coating to prevent fingerprint residue and reduce environmental reflection. The ultra-thin glass backboard is anti-slippery, durable and provides similar tactile feedback as paper. The entire ink-free and plastic-free packaging is made of degradable pulp grouting process. It is environmentally friendly, and degradable. The eReader weighs like a pocket book (210grm) to enhance further the reading experience.
Design Challenge
Our key creative challenge was to differentiate our design without losing on the ergonomics. eReader are usually very sleek and minimalist in their design language. We didn't want to add decorative elements yet we wanted to add elements to visually connect to the universe of books. Traditional books have a tactile sensuality when flipping through pages, these lines created by each pages are our common memories framing the entire reading experience. We kept these lines to give extra tactile feedback to Dedao readers.
Project Duration
The project started in November 2021 in Shanghai and finished in April 2021 in Shenzhen after final confirmation with all production sites and suppliers. The eReader is going to be launch this October 2022 in China during Dedao annual conference and will be available from November 2022.
Operation Flow
On/Off button to start. Full touch screen to navigate the various menus and settings. Screen back light could be changed to adjust night reading situation.
Research
Our research process was rather traditional and down-to-earth to match our client's basic understanding of design. Pushing too much innovation would have scared off their marketing team and alienated their engineers against our design intentions. We worked closely with their production team to solve any potential production issues. The Covid19 situation in China didn't really help us to meet face-to-face and set-up well organized interviews with group users. We had to change plans due to the massive lock down in Shanghai. We organized online questionnaires through Dedao massive online network to target 3 millions of their users and get some key insights regarding daily usage, key issues with current tablets and key advantages of competitors. To get useful insights, we decided to reach out to people using e-reader from competitors as well as users of Dedao tablets. It was very obvious to see the differences between users and where their needs matched.
Inspiration
Folding a page or the whole book is one of the most usual gesture we do while pausing our reading. The shape of a folding book represents this on-going process put on hold. It is also an invitation to restart the reading, a visual trigger to bring us back to a different world.
Project Overview
Dedao Focus7 eReader has been a Bronze winner in the Digital and Electronic Device Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit William Volcoff.
Bronze Recognition
William Volcoff was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Dedao Focus7 eReader.
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