Meat Festival

Restaurant for AJA Architects Associates

This is the Yakiniku Family Restaurant. Inspired by traditional Japanese festival, the representative elements such as fireworks, goldfish fishing, street vendors' market, children's games and so on, are substituted into the stores. To create the atmosphere, large flags, light boxes, children's game display, arch structure, and red color, etc., are used to directly immerse the moment of festival time. Maintain the privacy of customers while considering the mobility of the space and the sense of prosperity and bustle of the festival atmosphere.

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Meat Festival by Chang Ming Hu

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Restaurant by Chang Ming Hu

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Chang Ming Hu Meat Festival

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Chang Ming Hu Restaurant

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Meat Festival Restaurant Press Releases

Press resources for Meat Festival are offered in several languages: English.

Meat Festival Restaurant Media Articles

We provide articles ready for publication on Meat Festival, offered in several languages: Turkish, Arabic (Standard), German, French, Portuguese, Hindi, Korean, Japanese, Russian, Chinese (Mandarin), Indonesian, Spanish, English, Dutch and Italian.

Unique Properties

This is the Yakiniku Family Restaurant. The signboard of "raw meat" outline on the red bottom, directly shows the store protagonist, with sparks, lively interpreting the young and vigorous brand attribute.

Tags

Interior, Commercial, Taipei, Taiwan, AJA

Production Technology

The seat arrangement is presented in the mode of small stall, and the area above the neck is separated by the translucent patterned glass, which simulates the silhouette of countless people during the peak time of dining. To create the atmosphere, large flags, light boxes, children's game display, arch structure, and red color, etc., are used to directly immerse the moment of festival time. In addition, the mesh screen, irregular excavation on the wall, and use of reflective materials are all to increase the sense of interest and penetration of the space, while considering the personal privacy of customers during the dining, that is, to participate together without disturbing.

Design Challenge

The bustling atmosphere and the dining privacy of customers are the challenges of this case. The overall atmosphere is created from the lively and prosperous tone of the festival, so the sense of richness and the interaction of crowd reunion have a very important influence on the overall atmosphere, but in the actual dining, it is not really like the full open space in the festival. Therefore, through the arc-shaped frame, mesh screen, meat-shaped orifice, translucent patterned glass of a certain height, and reflective materials, each space area is really separated, to maintain the privacy of customers while considering the mobility of the space and the sense of prosperity and bustle of the festival atmosphere.

Project Duration

The project started in August 2021 and finished in September 2021 in Taipei.

Operation Flow

This case is located in the downtown old building. The designer uses the red arch light and boxes by the window, to build a prosperous image of neon lights, rebuild the original hard frame, through different points of view, and redefine the relationship between the old building and the city, just as seeing the people wandering outside in the festival from the booth, and reducing the distance of internal and external space.

Research

Founded in 2004, "Oh my! O-NiKU", which is the first yakiniku brand of WowPrime Group, focusing on the family restaurant oriented Japanese yakiniku. O-NiKU seeks for change and innovation to conform to the transition of trend of the times. In 2022, which is the 18th anniversary of the brand establishment, it maintains the core value of "delicious Japanese meat barbecue", integrating the fireworks, goldfish fishing, vendors market, children's games and more active elements of the Japanese traditional festival into the brand, to make the brand younger.

Inspiration

Inspired by traditional Japanese festival, the representative elements such as fireworks, goldfish fishing, street vendors' market, children's games and so on, are substituted into the stores. Combined with the raw materials such as meat type, roasting mesh and red color of the brand, a young, carefree, and celebratory dinner atmosphere is created.

Project Overview

Meat Festival Restaurant has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Chang Ming Hu.

Silver Recognition

Chang Ming Hu was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Meat Festival Restaurant.

Chang Ming Hu Press Releases

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Meat Festival: A Yakiniku Family Restaurant Inspired by Japanese Festival

Chang Ming Hu unveils the Yakiniku Family Restaurant in Taipei, Taiwan, drawing inspiration from traditional Japanese festivals to create a lively and celebratory dining atmosphere.

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