Pure Advance Flex

Electric Scooter for Pure Electric

Designed from the ground up, the Pure Advance Flex is an e-scooter that stands out and fits in. The product provides an unrivalled riding experience and folds small enough to enable multi-modal travel and to fit seamlessly into the lives of its riders. The Pure Advance Flex has been designed with rider experience and safety at its core. The product is ridden in a natural, forward-facing stance, with feet apart, delivering a more stable and comfortable ride compared to a traditional scooter.

Download Press Kit № 149070

Download Press Kit № 149070 Electric Scooter for Pure Electric by Pure Electric to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Pure Advance Flex by Pure Electric

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Electric Scooter by Pure Electric

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Pure Electric Pure Advance Flex

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Pure Electric Electric Scooter

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Pure ElectricBrand Logo

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Pure Advance Flex Electric Scooter Press Releases

Explore press materials for Pure Advance Flex, available in languages such as English.

Pure Advance Flex Electric Scooter Media Articles

Explore our ready-to-use articles on Pure Advance Flex, available in multiple languages: Indonesian, Italian, Dutch, Hindi, German, French, Portuguese, Korean, Japanese, Russian, Chinese (Mandarin), Turkish, Arabic (Standard), English and Spanish, for your feature stories.

Unique Properties

Pure Advance Flex re-thinks how users ride and live with e-scooters. With rider experience and safety at the core of the design process, the product enables the rider to take a natural, forward-facing stance, with feet apart, delivering a more stable and comfortable ride compared to a traditional scooter. With multiple folding features, the Pure Advance Flex folds down into an ultra-compact package, perfect for storage in small urban spaces or maximum flexibility for multi-modal journeys.

Tags

scooter, electric scooter, folding, transport, mobility

Production Technology

The Pure advance Flex is designed around a hydroformed, aluminium chassis. Design and material selection for every single component have been carefully considered to keep the scooter as lightweight as possible, while also providing reliable mechanisms and a solid ride quality. Patents have been filed for the intricate folding handlebar mechanism and the Pure Control steering system, which offers a stable and controlled riding experience.

Design Challenge

While there have been many challenges during the development of the Advance Flex, none come close to the challenge of mass manufacture. It is one thing to create a prototype and hand fettle it until it is working smoothly, but this is just the beginning. To transition to a production line that produces category leading products time and time again requires an incredible understanding of tolerances, manufacturing processes and ultimately a great deal of trial and error.

Project Duration

The Pure Advance Flex was designed in Bristol in the United Kingdom, and is manufactured in China. The idea was first conceived 6 months into the development of its slightly less flexible counterpart, the Pure Advance. Including this early work on the Pure Advance, the Advance Flex has taken just over 2 and a half years to develop, manufacture and distribute across Europe.

Operation Flow

A smooth and controlled folding experience was the driving force behind most decisions during the development of the Advance Flex. Careful consideration has been made to ensure the scooter supports itself at every stage of the folding process. There is no need to support the weight of the product while bending over and the user can efficiently fold or unfold the scooter using clean and intuitive touch points.

Research

Like many products, the Pure Advance Flex was designed and developed in secret and so creativity was required to validate design decisions... To give an example, during the early development of the product, the design team were tasked to carry an empty cardboard box with them while travelling. The aim was to define the maximum space package that would fit on all forms of public transport. Over time and over many journeys, the box evolved in size and shape until it would fit anywhere and everywhere it was taken. The box was used to set the size requirements of the scooter.

Inspiration

The electric scooter offers riders incredible benefits: faster, cheaper, greener travel; but the design has remained untouched for years, with most manufacturers adding a battery and a motor to a scooter which is based on a child’s design. Pure Electric recognised the benefits of the category, but interrogated the design from the ground up to ensure it can better deliver on what an urban rider needs: safety, performance, flexibility.

Project Overview

Pure Advance Flex Electric Scooter has been a Platinum winner in the Scooter Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.

Image Credits

For design images and photos please credit Pure Electric.

Platinum Recognition

Pure Electric was recognized with the coveted Platinum A' Design Award in 2023, a testament to excellence of their work Pure Advance Flex Electric Scooter.

Pure Electric Press Releases

Media members, dive into our press releases on Pure Electric's work, ready for you to use and enhance your journalistic content. Unlock 1 press releases now, directly accessible to journalists.

Pure Electric Unveils the Pure Advance Flex Electric Scooter

Pure Electric introduces the Pure Advance Flex, a revolutionary electric scooter designed to prioritize safety, performance, and flexibility for urban riders.

Pure Electric Newsroom

Discover outstanding design and award-winning initiatives in the Pure Electric Newsroom.