Luna
Electric Scooter for ZHEJIANG LV JU VEHICLE INDUSTRY CO., LTD.
Inspired by the two wheeled motorcycles prevalent in Europe during the middle of the 20th century, this electric scooter, Luna, impresses with a lightweight design and a retro but stylish appearance, catering to young consumers valuing both aesthetics and riding performance. This electric scooter is equipped with a rare earth strong magneto that not only provides robust power and improves energy conversion, but also ensures a safe and smooth ride. These improvements makes this electric scooter an optimal alternative for urban commuting and short travel.
Download Press Kit № 152023
Download Press Kit № 152023 Electric Scooter for ZHEJIANG LV JU VEHICLE INDUSTRY CO., LTD. by Bozhe Qu to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Luna by Bozhe Qu
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Electric Scooter by Bozhe Qu
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Bozhe Qu Luna
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Bozhe Qu Electric Scooter
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Bozhe Qu Design Team Photo
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ZHEJIANG LV JU VEHICLE INDUSTRY CO LTD Brand Logo
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Unique Properties
Luna, a lightweight electric scooter specially designed for young groups, features a retro and stylish exterior modeled after the two wheeled motorcycles popular in Europe during the middle of the 20th century. Functionally enhanced with a rare earth magneto known for strong power and high energy conversion efficiency, Luna offers an upgraded alternative for city commuting and short travel.
Tags
an electric scooter, retro fashion, lightweight, rounded edges and corners, a rare earth strong magneto
Production Technology
Luna has its edges and corners rounded for an amiable feeling, and is equipped with a round headlight. These features, derived from the archetype of two wheeled motorcycles prevalent in Europe during the middle of the 20th century, are further complemented by an appropriate curve design, making the whole body look elegant, coherent, and fluid. Furthermore, the colorway of light blue and bright reveals a cross of retro and modern fashion, which caters to the aesthetic preferences of young groups.
Design Challenge
In terms of exterior design, it stands at the juxtaposition of retro and modern aesthetics, taking a strong departure from the essentially identical electric scooters on the market. For improved functionality, it is equipped with a rare earth strong magneto independently developed by Lv Ju, which is efficient in power conversion, lightweight and flexible in speed control, and further meets the needs of young groups for strong power.
Project Duration
The design and development of Luna started in Taizhou, Zhejiang, in May, 2022. It was introduced to the Chinese market in December, 2022.
Operation Flow
Instead of requiring a physical key in each ride, Luna can be unlocked and started via a digital key that supports both Bluetooth and NFC. Moreover, its responsive disc brake system can help the user stop on a dime very stably and within a short braking distance, thereby making each ride much safer and more comfortable.
Research
Through the thorough market research, the design team found that the electric scooters on the current market are often styled in a bold and ultramodern way, and remain weak in power. The status quo in the electric scooter sector fails to catch up with the growing popularity of retro fashion and the increasing demands for strong power and high performance. Consumers are thus turning to an electric scooter design that lets retro fashion meet functionality.
Inspiration
Inspired by the classic model of two wheeled motorcycles prevalent in Europe during the middle of the 20th century, the design team restored its details to the utmost to set a retro tone, and further took into account the aesthetic orientations of modern young groups. The result is Luna, an electric scooter redefining what is retro fashion.
Project Overview
Luna Electric Scooter has been a Bronze winner in the Scooter Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Bozhe Qu.
Bronze Recognition
Bozhe Qu was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Luna Electric Scooter.
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