Pelonis

New Appliances Family for ARBO design

The new line of heaters, air purifiers, and fans features a sleek and modern design that is aesthetically pleasing and reflects its functionality. The design incorporates a range of metallic materials and leds, creating a premium look that speaks to the product's quality. Aspects of manufacturing have been taken into account when creating the form, ensuring that the product is both visually appealing and fully functional. The combination of colors, materials, and finishes allows users to recognize the product. The design also supports the company's commitment to sustainability.

Download Press Kit № 149666

Download Press Kit № 149666 New Appliances Family for ARBO design by ARBO design to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Pelonis by ARBO design

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New Appliances Family by ARBO design

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Pelonis New Appliances Family Press Releases

Availability alert: Press releases for Pelonis in languages including English.

Pelonis New Appliances Family Media Articles

Access our collection of Pelonis articles, ready for use and offered in languages: French, Italian, Hindi, Dutch, Indonesian, Korean, Spanish, German, Portuguese, Turkish, Arabic (Standard), Japanese, Russian, Chinese (Mandarin) and English.

Unique Properties

It is a new Design Strategy for an appliance’s brand, positioning the brand in North America. The visual brand language (VBL) has been created to communicate the company's personality and might equip designers with a powerful tool, to control the creative process, expressing the brand’s core attributes and values for a collection of environment care appliances. This Design Strategy emphasizes affordable innovation in home comfort products as well as a human-centered design approach.

Tags

Visual Brand Language, Product Design, Appliance, Innovation

Production Technology

These include metals such as aluminum and stainless steel; plastics such as ABS and polycarbonate; and a range of LEDs. Additionally, paints and finishes have been used to create the desired look and feel. All of these materials have been carefully selected to ensure that the product is attractive, durable, and reliable. The design also supports the company's commitment to sustainability, helping to reduce its environmental impact by using materials that are recycled, recyclable, as well as energy-efficient components.

Design Challenge

The work process consisted of creating the conceptual definitions that form the brand platform, verbal identity, and visual identity. The challenge was to develop a verbal language and make it tangible in the context of brand and in the development of its products. This VBL is featured in all product levels (shape, colors, graphics, interface, UX, and CMF), inspiring the project team and creating an emotional bond between the brand and the consumer. Furthermore, it provides direction to evaluate the success of a product and express the brand’s core attributes and values.

Project Duration

The project started in November 2022 in Brazil and China and finishes in February 2023. The project has been made in Brazil and the technical developments have been made in China with technologies suppliers. The production will occur in China.

Operation Flow

The new line of heaters, air purifiers, and fans features a sleek and modern design that is aesthetically pleasing and reflects its functionality. The design incorporates a range of metallic materials and LEDs, creating a premium look that speaks to the product's quality. Aspects of manufacturing have been taken into account when creating the form, ensuring that the product is both visually appealing and fully functional. The combination of colors, materials, and finishes allows users to recognize the product. The design also supports the company's commitment to sustainability.

Research

Desk Field, Consumer Insights, Trend Mappings. We collect all data through immersive processes including consumers, designers, and multidisciplinary teams (marketing, engineering, anthropology, etc.). Objective: Bring innovation and differentiation. Method: Consumer-Centric Insights with a Design-based approach to solving problems. Steps: Research (map and understand), Conceptualize (alternative generation), and Visualize (renderings). The outcome was a new VBL system that considers cultural factors even as objective aesthetics.

Inspiration

The Design Strategy solves the main brand issue North America is not fully aligned with consumer perceptions. Furthermore, in spite of the product's functionalities being totally relevant in this market, the product family was not communicating its features. The challenge with the project, brings a new brand language, offering differentiation and a premium message to a new product family within the market in which it operates, adding value without incurring increasing costs during production.

Image Credits

ARBO design team, Freepik e Pexels.

Project Overview

Pelonis New Appliances Family has been a Silver winner in the Home Appliances Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

ARBO design was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Pelonis New Appliances Family.

ARBO design Press Releases

For journalists seeking engaging content: Explore our press releases featuring ARBO design's work, freely available for incorporation into your stories. Press members can now immediately access 12 press releases.

Pelonis: A New Visual Brand Language for Home Comfort Appliances

ARBO design Introduces a New Design Strategy for Pelonis Appliances in North America

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