Sonder Moments
Naked Eye 3D Art for Chengdu Flint Walk Film and Television Technology Co., Ltd
Sonder Moments is a naked-eye 3D art piece that embodies elements of nature, digital aesthetics, and emotional power. Not only does the larger-than-life effect brings a strong visual impact on the audience, but the huge figure of the character also serves as a manifestation of the awakening of self-consciousness and the power of individuals. The colossus travels from another dimension to the social fields of the metropolitan spaces, breathing into this world energy and exuberance from a different time and space.
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Sonder Moments by Cheng Zeng
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Naked Eye 3D Art by Cheng Zeng
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Cheng Zeng Sonder Moments
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Cheng Zeng Naked Eye 3D Art
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Chengdu Flint Walk Film and Television Technology Co LtdBrand Logo
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Sonder Moments Naked Eye 3D Art Press Releases
Discover our press releases for Sonder Moments available in the following languages: English.
Sonder Moments Naked Eye 3D Art Media Articles
Leverage our ready-to-publish articles on Sonder Moments, offered in a range of languages: German, French, Portuguese, Dutch, Turkish, Korean, Indonesian, Arabic (Standard), Russian, Spanish, English, Japanese, Hindi, Chinese (Mandarin) and Italian.
Unique Properties
Sonder Moments, is a naked-eye 3D public art piece showcased on the digital billboard in the central area of Chengdu, China. Through digital media and visual design, a surreal spectacle is created in the urban landscape, blurring the boundary between virtuality and reality. This public art piece allows the audience to experience the wonder of travelling through time and space right in the middle of the city center.
Tags
Naked-eye 3D billboard, out-of-home advertisement, CG, digital art, public art, larger-than-life
Production Technology
CG, Naked-Eye 3D Technology
Design Challenge
We have come across the challenges of achieving both softness and hardness on the colossus with visual effects to manifest its ever-lasting life and engergy. Also we have made a lot of efforts when trying to create the pink grass, avoid distorsion and differentiate the Colossus II with Colossus I.
Project Duration
Nov 18, 2022 - present, Chengdu
Operation Flow
Displayed in the public space of the city center, naked-eye 3D technology on larger-than-life objects provides captivating experiences. With live-action filming, visual effects, creative concepting and advanced rendering technology, we have helped achieve the brand equity and commercialization of products.
Research
As the internal exploration of the public emerged during the post-pandemic era, we decided to center our research around the emotional health and social well-being. The colossus in Sonder Moments is the ultimate embodiment of the strength of self-consciousnes, which aims to alleviate the anxiety around us and place emotional value onto the society with digital easthetics.
Inspiration
The ordinary and mundane human society in the modern world evolves into boundless universe on spur of moment, breathing into the art piece life and exuberance from a different time and space. Not only does the maximization of larger-than-life effect brings a strong visual impact on the audience, but the huge figure of the colossus also serves as a manifestation of the awakening of self-consciousness and the power of individuals.
Image Credits
Copyright: Flint Walk, Sonder Moments, 2022
Project Overview
Sonder Moments Naked Eye 3D Art has been a Iron winner in the Computer Graphics, 3D Modeling, Texturing, and Rendering Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Cheng Zeng was recognized with the coveted Iron A' Design Award in 2023, a testament to excellence of their work Sonder Moments Naked Eye 3D Art.
Cheng Zeng Press Releases
Explore the world of Cheng Zeng through our press releases, designed for media members to use freely and enrich your content. Instantly access 1 press releases, available exclusively for journalists.
Sonder Moments Unveils Naked Eye 3D Art on Chengdu's Digital Billboard
Cheng Zeng's Sonder Moments, a naked-eye 3D public art piece, is now captivating audiences on a digital billboard in Chengdu, China, blurring the line between virtuality and reality.
Cheng Zeng Newsroom
Explore Cheng Zeng Newsroom to uncover award-winning design projects and more.
