Jelenew

Short Sleeve Jersey for Jelenew Incorporated

Thanks to the technical fabric with aero stripes, pro fit cutting technology, 4D tailored fitted design and advanced customization techniques, this female short sleeve cycling jersey strikes a perfect balance between athletic performance and stylish design, providing female users with a new cycling experience. In terms of environmental protection, the use of biodegradable Coats sewing thread contributes to sustainable production and consumption.

Download Press Kit № 152798

Download Press Kit № 152798 Short Sleeve Jersey for Jelenew Incorporated by Jelenew Incorporated to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Jelenew Mercuria by Jelenew Incorporated

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Short Sleeve Jersey by Jelenew Incorporated

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Jelenew Incorporated Jelenew Mercuria

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Jelenew Incorporated Short Sleeve Jersey

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Jelenew IncorporatedBrand Logo

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Unique Properties

This functional cycling jersey specially designed for female cyclists strikes a balance between athletic performance and stylish design. Giving full consideration to aerodynamics, it adopts the technical fabric with aero stripes to dissipate air and create the optimal aerodynamic surface, so as to minimize drag. Ergonomic advanced customization techniques improve the fit of the garment to adapt to the female-specific physiology, and offer a comfortable wearing experience.

Tags

female short sleeve cycling jersey, technical fabric with aero stripes, advanced customization techniques, 4D tailored fitted design, environmentally friendly materials

Production Technology

fabric made of 85 percent nylon and 15 percent polyurethane fiber, technical fabric with aero stripes, pro fit cutting technology, COATS sewing thread

Design Challenge

The challenge of the product design is how to strike a balance between stylish design and athletic performance. The design team innovatively used the technical fabric with aero stripes, and introduced advanced customization techniques to realize a good user experience and visual pleasure. The product reshapes the way female cyclists view professional cycling jerseys, inspiring more women to embrace the joy of cycling.

Project Duration

The design and development of this project started in Paris, France, in September 1st, 2023. It was introduced to the market in August 1st, 2023.

Operation Flow

The ultralight fabric of 115g per square meter reduces the jersey to 125g to offer an agile experience. The breathable fabric facilitates perspiration to keep users fry and comfortable. Pro fit cutting technology used in key areas like the chest, waist and back ensures a perfect fit to muscles and provides proper compression to different muscle groups, alleviating muscle fatigue, lactic acid buildup and post-exercise discomfort. The reflective logo on the back safeguards cyclists in low light.

Research

Cycling, as a green and healthy activity, has rapidly caught the attention of people. However, although more women have embraced cycling, their clothing preferences often go unaddressed. Beyond the basics of comfort, breathability, and athletic performance, female cyclists place a greater emphasis on the aesthetic appeal of cycling jerseys. Therefore, integrating these expectations into design will be a pivotal strategy for cycling jersey brands to gain a competitive edge in the market.

Inspiration

The jersey draws inspiration from aerodynamics. Air flows in parallel streams, resulting in drag on cyclists. Therefore, this product is designed to optimize the overall aerodynamics from fabric to cut. The striped texture of the fabric redirects parallel wind, creating air channels to minimize drag, while the 4D tailored fitted shoulder and neckline further decreases drag to greatly reduce physical exertion.

Project Overview

Jelenew Short Sleeve Jersey has been a Silver winner in the Sporting Goods, Fitness and Recreation Equipment Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Jelenew Incorporated.

Silver Recognition

Jelenew Incorporated was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Jelenew Short Sleeve Jersey.

Jelenew Incorporated Newsroom

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