Ideamix Lab

Drink Packaging for Mornice Brand Design

Ideamix Lab Fruit Tea Beverages showcase packaging that incorporates three different colors, aiding in effortless flavor identification. The use of geometric fruit graphics effectively communicates the essence of each flavor, seamlessly blending fruit and tea elements. Thorough research was conducted to ensure the distinctiveness of the product, and overcoming creative challenges resulted in a unified and pleasing design. The brand's youthful and refreshing image makes it a suitable option for consumers in search of a refined fruit tea experience.

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Ideamix Lab by Qichao An

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Drink Packaging by Qichao An

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Qichao An Ideamix Lab

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Qichao An Drink Packaging

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Qichao An Designer Portrait Photo

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Mornice Brand DesignBrand Logo

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Unique Properties

Ideamix Lab Fruit Tea Beverages come in three distinct colors, each representing a unique flavor, allowing easy differentiation between different types. The front packaging showcases flavor profiles with geometric fruit graphics, harmoniously blending brand identity with product individuality.

Tags

Package design，Drink Design，Oriental design，Chinese Flavordesign

Production Technology

This sets the product apart from others in the market. The imagery layout reflects the product's youthful and refreshing attributes, portraying a sense of cool relief. The successful integration of these geometric fruit designs on the front helps convey the story of Ideamix Lab Fruit Tea Beverages to our customers.

Design Challenge

In this design project, the most challenging aspect was accurately representing three different flavors of fruit tea within the constraints of limited packaging space while highlighting the brand's characteristics and individuality. We endeavored to make each flavor visually distinct yet cohesive with the overall series, ensuring the design was both simple and captivating. During the development process, creative challenges included blending elements of fruits and tea to convey clear information within the confined graphical space while maintaining aesthetics and appeal. We conducted multiple experiments and adjustments involving color, shape, and arrangement to find the optimal visual presentation.

Project Duration

The project started in September, 2022

Operation Flow

Great design always captures the attention of the audience. Utilizing the limited space on the packaging, we showcase the brand's youthful vibrancy and refreshing summer attributes.

Research

Before the design process, we conducted extensive market research and analyzed the appearance and style of similar competitors' products. Our goal was to break away from traditional structures and find the most suitable packaging design for Ideamix Lab fruit tea. We aimed to highlight the brand's identity and the product's personality through geometric fruit graphics in different colors and shapes. The design ensures a perfect display effect at the point of sale, while also emphasizing the elegant, distinctive, and fashionable nature of fruit tea.

Inspiration

Ideamix Lab Fruit Tea Beverages present an innovative drink series featuring three distinct flavors: Strawberry Black Tea, Mango Jasmine Green Tea, and Green Plum Green Tea. The packaging embodies simplicity with geometric fruit graphics, highlighting the various flavors, and boasts zero additives and zero sugar content.

Image Credits

Qichao An

Project Overview

Ideamix Lab Drink Packaging has been a Iron winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Qichao An was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Ideamix Lab Drink Packaging.

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