Imoment
Low-Alcohol Wine Series for Netease Yanxuan Trading Co. Ltd
Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Help them better experience their own moments when opening imoment drinks, the important selling point of imoment is its commitment to presenting stunning, beautiful, and unforgettable moments in the low-alcohol series through design that compared to many similar products on the market. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
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Imoment by Wan Hu
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Low Alcohol Wine Series by Wan Hu
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Wan Hu Imoment
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Wan Hu Low Alcohol Wine Series
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Netease Yanxuan Trading Co LtdBrand Logo
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Wan Hu Corporate Logo
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Unique Properties
Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
Tags
Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
Production Technology
To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
Design Challenge
In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
Project Duration
The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
Operation Flow
Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
Research
The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
Inspiration
Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
Image Credits
Creator Hu Wan Illustrator Li Jianpeng
Project Overview
Imoment Low-Alcohol Wine Series has been a Bronze winner in the Food, Beverage and Culinary Arts Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Wan Hu was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Imoment Low-Alcohol Wine Series.
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