meow
Multi-Functional Logistics Box for Netease Yanxuan Trading Co. Ltd
Meow is essentially a logistics box inspired by cats and houses. Through clever innovation in the die-cut structure and appearance, it not only serves the function of packaging and transporting goods but can also be easily folded into a functional and adorable cat house. This micro-innovative design ensures low-cost production and promotes the reuse of logistics boxes, demonstrating a pet-friendly and environmentally conscious attitude that aligns with the psychological needs of pet owners.
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meow by Wan Hu
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Multi Functional Logistics Box by Wan Hu
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Wan Hu meow
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Wan Hu Multi Functional Logistics Box
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Unique Properties
· Smooth and simple folding process: Users can easily fold it into a cat house without the need for any tools or generating waste paper. · Maximizing physical space design: The swing cover extends the top space of the cat house, maximizing its utilization. The open-door design makes the cat house more spacious. · Sturdy structure design: The innovative double ear lock structure design at the top greatly enhances the stability of the cat house, accommodating the jumping behavior of cats. · Exterior design with cat attributes: The design of the cat house is inspired by houses and cat elements such as ears and paws, the adorable appearance enhances the happiness of users and cats.
Tags
Sustainable design, multi-function design, public welfare design, packaging recycling, pet-friendly.
Production Technology
Through innovative structural design, the packaging logistics box can be conveniently folded into a beautiful and strong interesting cat house, realizing multi-functional product packaging and reusing waste cartons.
Design Challenge
There is a type of cat house cardboard box available for sale on Chinese e-commerce platforms, but Meow does not want to increase the shopping cost for consumers. Following the principle of practicality, Meow aims to transform logistics boxes into cat houses through low-cost innovations. To achieve this goal, the designers have considered commercial costs, product load-bearing capacity, and the ability for mass production. On top of that, they have also managed to balance aesthetics and environmental friendliness for a better consumer experience.
Project Duration
The project started in April 2023 in Hangzhou and finished in May 2023 in Hangzhou, and successfully being implemented for logistics transportation in the cat litter industry.
Operation Flow
This is a multi-functional logistics box that can be used as both a logistics box and a cat house. In its logistics box state, it is used for packaging and transporting goods, similar to a regular packaging box. Once the package is received, it can be easily opened with a tear strip. After removing the goods, it can be manually folded following the corresponding folding lines to transform into a cat house for cats to rest. The entire process is easy and enjoyable.
Research
The consumption of logistics transportation packaging is enormous in modern life and often leads to the disposal of used boxes. The design team aims to provide an opportunity for the secondary use of logistics boxes after transportation through low-cost innovative design and reduce the disposal of logistics boxes.
Inspiration
The design takes inspiration from the features of cats, while the overall spatial design is inspired by human house structures. By transforming logistics boxes into spaces for cats to rest and play, it creates a warm and cozy shopping experience for consumers while providing cats with an additional entertainment space.
Image Credits
Image Chen Zenan and Quan Xinyi
Project Overview
meow Multi-Functional Logistics Box has been a Bronze winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Wan Hu was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work meow Multi-Functional Logistics Box.
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