Be Genius
Cultural and Creative Products for Be Genius Design
Derived from the auspicious and wealth-attracting symbolism of the mythical Chinese creature Pixiu, the designer immersed themselves in a comprehensive study of its form, legends, and cultural significance. Skillfully weaving these elements into the fabric of contemporary aesthetics, they achieved the creation of not just functional but also stylish everyday decor items. This seamless fusion effortlessly infuses a sense of tradition into modern living, encapsulating the cultural richness of Pixiu in a manner that is both practical and visually appealing.
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Cultural and Creative Products by Be Genius Design
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Unique Properties
The uniqueness of this project lies in drawing inspiration from the mythical Chinese creature Pixiu, a symbol associated with wealth and prosperity in ancient Eastern mythology. By crafting functional decorative items, the project not only preserves the millennia-old symbols of traditional culture but also infuses them with modern elements, making it a distinctive source of inspiration for cultural and creative products. This design not only possesses aesthetic value but also carries the mystery of ancient mythological stories, guiding people to explore the profound essence of Chinese culture.
Tags
Metal material, Chinese mythical creature, Pixiu, Decorative item, Daily essential, Modern living.
Production Technology
Cutting graphic shapes on metal copper material, and digitally printing colored patterns.
Design Challenge
In design, striking a balance between tradition and modern aesthetics is crucial. Products should not only carry cultural significance but also meet contemporary needs. Integrating Pixiu's wealth symbolism effectively transforms it into a culturally rich expression, seamlessly blending traditional features. Understanding market preferences through research ensures the product's alignment with trends, creating a desirable item that goes beyond cultural symbolism.
Project Duration
The project started in June 2023 in Shenzhen, China and finished in August 2023 in Shenzhen, China.
Operation Flow
Pixiu cultural and creative gifts can showcase their unique charm in various everyday scenarios. For example, magnetic Pixiu-shaped products affixed to refrigerators not only serve as decorative elements but also convey the symbolism of inviting wealth and prosperity, adding a festive atmosphere to the home. Alternatively, designing Pixiu in the form of compact keychains provides convenience for individuals to carry it with them. Such designs transform Pixiu into an auspicious talisman, serving both as a symbol of good fortune and a practical daily accessory.
Research
Through in-depth research into the Pixiu mythology, the designer successfully integrated its symbolism into functional product designs, achieving a balance between the preservation and innovation of traditional culture. The products go beyond simple expressions of cultural symbols; they involve a reinterpretation through design, breathing new life into ancient myths and presenting them vividly in the modern context.
Inspiration
The designer drew inspiration from the auspicious and wealth-attracting symbolism of the mythical Chinese creature Pixiu in ancient Eastern mythology. Through in-depth research into the form, legends, and cultural significance of this mythical beast, the designer skillfully blended the charm of ancient aesthetics with modern sensibilities, creating functional everyday decorative items. The key to the design inspiration lies in the adept fusion of the creature's auspicious symbolism with contemporary living, transcending the constraints of time and revitalizing traditional culture in the present day.
Image Credits
Image # 1: Photographer Cheng Zhong, Creator Weihua Kong, Shangfei Lang, 2023. Image # 2: Photographer Be Genius Co., Creator Weihua Kong, Shangfei Lang, 2023. Image # 3: Photographer Cheng Zhong, Creator Weihua Kong, Shangfei Lang, 2023. Image # 4: Photographer Be Genius Co., Creator Weihua Kong, Shangfei Lang, 2023. Image # 5: Photographer Cheng Zhong, Creator Weihua Kong, Shangfei Lang, 2023. Video Credits: Shangfei Lang, 2023.
Project Overview
Be Genius Cultural and Creative Products has been a Iron winner in the Cultural Heritage and Culture Industry Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Be Genius Design was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Be Genius Cultural and Creative Products.
Be Genius Design Press Releases
Access a rich repository of press releases on Be Genius Design, offered to press and media professionals for unrestricted use in their stories. For immediate journalistic use: 3 press releases are available right now.
Be Genius Design Newsroom
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