Goldrify

Chandelier for ANDWHITESTUDIO

Goldrify is a personalized chandelier reflecting Asian beliefs and culture with an unrepeating rearrangeable pattern generated by the given lucky numbers of each personal preference. By using handmade glass designed in gold leaf shape, the creation of a symmetric yet dynamic and natural visual connection is revealing, with the simple form of glass, allows one to easily and flexibly arrange patterns on any shape, using a technique of gold leaf gliding on surface, implication of wealthy and healthy which inspired by Goldgliding in Thai culture.

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Goldrify by vittawat archanainant

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Chandelier by vittawat archanainant

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vittawat archanainant Chandelier

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Unique Properties

Goldrify chandelier is designed to compromise between belief and physical aesthetics in the scope of personalization, which allows adjusting sizing and rearranging patterns according to the given lucky number and generated by script to create unrepeated patterns under the concept of gold gliding from Buddhist Thai culture, which overlaying gold leaf on the sacred surface, with a gold leaf designed shape, square golden glass sheet allows to array along the surface with visually connected, while the patterns itself create an outline surface following each space.

Tags

Chandelier, Modern chandelier, Personalized chandelier, Digital handcraft chandelier, Modern Asian chandelier, Implicative chandelier, Lighting fixture, Installation, lighting products and fixtures design, Lighting design

Production Technology

From a physical point of view, the glass is made by handcrafting and blowing techniques, which are guided by a 3D model, Intended to create a natural and reduced industrial environment. For a digital world, we create a python script to create a parametric arrangement according to the difference in sizing and shape. While generating an infinite never-repeating pattern according to the given number.

Design Challenge

The challenge is how to turn subjective such as belief into the physical form of a chandelier. Since belief is a personal perspective, it is challenging to create a physical form of a chandelier with a similar understanding and perception from a different cultural point of view.

Project Duration

Started in March 2022 in Thailand

Operation Flow

Goldrify is composed of a goldleaf-shaped glass module, which is lightweight, allowing installation without any support above the ceiling. Since Goldrify is freely installed, the possibility of a suitable shape to be recreated with any space is widely open while the pattern is also freely arranged in the area, leading to the unrepeatable gold gliding-like patterns arraying on an invisible surface. Together with the simple shape of glass rotation and direction can visually connect in any axis which keeps the overall surface look connected.

Research

Since chandeliers started in Europe, they have been full of imported designs in Asia. But lacking chandeliers in Asian perception that fit Asian context, architecture, and culture. From our experience in this market, we got an opportunity to interview customers, which led us to understand that from a Buddhist country's point of view, a significant object such as a chandelier is an item that needs to fulfill not only appearance. But the story and beliefs behind it are also keys to complete their satisfaction.

Inspiration

Goldrify chandelier is inspired by Thai culture all Buddhists glide a gold leaf on the Buddha statue to complete the true body appearance believing it supplements their splendor, dignity, and luck as a gift from Buddha assistance. Under this inspiration, emotional and cultural value has been driven over function and luxury. Shape itself reflects the technique of Goldgliding in Thai culture which tries to connect with the beliefs of supplementing the owner's luck.

Image Credits

Vittawat Archanainant

Project Overview

Goldrify Chandelier has been a Bronze winner in the Lighting Products and Fixtures Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

vittawat archanainant was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Goldrify Chandelier.

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