Art Installation for Hong Kong Museum of Art
When was the last time you received or crafted a hand-drawn birthday card? Relive this joy with Hikoko's Happy Birthday Likeboxes, an art installation showcasing 366 illuminated mailboxes, each representing a day of the year. Their appearance, reminiscent of social media posts invites visitors to reflect on the often-impersonal nature of social media interactions and to create and share hand-drawn birthday cards with personal, heartfelt wishes. The installation enables the exchange of warm messages and personal creativity, spreading positivity and connecting people one card at a time.
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Press releases tailored for Happy Birthday Likeboxes are available in the languages: English.
Access our collection of Happy Birthday Likeboxes articles, ready for use and offered in languages: Spanish, Dutch, Indonesian, English, Italian, German, Portuguese, French, Chinese (Mandarin), Turkish, Russian, Japanese, Arabic (Standard), Hindi and Korean.
The 366 illuminated mailboxes, each representing a day of the year, enable you to receive a hand-drawn birthday card from a previous visitor and create one for a future visitor, perpetuating a continuous chain of kindness. Adorned with intricate patterns that form visual puzzles, these mailboxes invite participants to uncover the hidden Chinese characters, unlocking the magic within. The joyous ritual of decoding patterns and exchanging birthday cards transforms each visit into a journey of discoveries and moments of special connection.
Art Installation, Community Engagement, Hong Kong Museum of Art, Hong Kong, Happy Art, Connecting people
Materials: Plastic for Likeboxes, acrylic plates for patterns on doors of Likeboxes, LED lights, polyester wallcovering, brisl coated texture paper, ORACAL 651 adhesive patterns on glass walls, wood and steel for Postbox, wooden desks and chairs.
There was skepticism regarding whether visitors would invest time in creating birthday cards for a stranger and if the quality of the contributions would be satisfactory. Serving dually as a social experiment, the installation's launch tested the altruism and community spirit of Hong Kong's residents. The resounding success and the positive reception of the installation and its subsequent variations in various Chinese cities and Paris have since affirmed the project's appeal across diverse age groups and cultures.
The project commenced in April 2023 and the inaugural exhibition of the art installation Happy Birthday Likeboxes debuted in July 2023 at the Chih Lo Lou Gallery on the 4th floor of the Hong Kong Museum of Art. Originally scheduled to end in October 2023, the exhibition's popularity warranted an extension through January 2024. Capitalizing on this success, the museum inaugurated a second exhibition titled Happy Birthday Likeboxes in Sunlight on the 5th floor, commencing January 18th, 2024, which is anticipated to conclude on June 26th, 2024.
1.Find Your Birthday Likebox that corresponds to your birth date. 2.Decipher the Pattern on its door and uncover the hidden Chinese character to unlock the magic of your Birthday Likebox. 3.Open Your Birthday Likebox. 4.Receive a Unique Birthday Card lovingly gifted by a previous visitor. 5.Select a Drawing Card with printed depiction of an artwork from the Hong Kong Museum of Art collection. 6.Create a New Birthday Card for another future visitor. 7.Send your card at the Post box. Selected works, over 2,500 up to Dec 20th, 2023) are photographed and featured on social media hblbhkmoa.
Rooted in my humble family tradition of drawing birthday cards for my parents, Happy Birthday Likeboxes is a journey through joy and human connection. The adventure begins with the quest for one's unique Birthday Mailbox. This search and the exchange of hand drawn birthday cards transform every visit into an exploration and moments of special connection. Many visitors claimed to have been motivated to start creating birthday cards for their loved ones, extending the warmth & kindness experienced from the installation to their own family circles. By celebrating a universally shared and valued occasion - our birthday - the installation also brings people from various backgrounds, while promoting kindness and a Pay-it-forward mindset within the community.
Inspired by my family tradition of exchanging hand-drawn birthday cards, my art installation aims to recreate that joy for visitors, at the same time fostering a pay it forward spirit in the community. The Likeboxes resembling social media posts, encourage visitors to reflect on the often-impersonal nature of digital interactions and to instead create and share a hand-drawn birthday card infused with sincere, heartfelt wishes.
Happy Birthday Likeboxes Art Installation has been a Bronze winner in the Fine Arts and Art Installation Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
For design images and photos please credit Hikoko Ito.
Hikoko Ito was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Happy Birthday Likeboxes Art Installation.
Our press releases on Hikoko Ito and their work are made freely available for press members looking to add depth to their content. Now available: Immediate access to 1 press releases for journalists.
Renowned designer Hikoko Ito debuts a transformative art installation, Happy Birthday Likeboxes, at the Chih Lo Lou Gallery on the 4th floor of the Hong Kong Museum of Art, aiming to foster community engagement and human connection through a unique interactive experience.
Unlock a treasure trove of award-winning designs by accessing Hikoko Ito Newsroom.
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