Randle
Soda Water for Beijing Bofly Design Co.,ltd.
The packaging design creativity represents people enjoying music with headphones. The product brings a sense of youthful fashion, health, and pleasure. It caters to the consumption psychology of young groups. Soda water can balance the body's acidity and alkalinity, achieving health goals. The pattern design overlays the circular bodies and heads of the characters, expressing balance. The English creative for Soda, with the letter A supporting the other three letters, resembles a balancing act, which is interesting and visually conveys the concept of acid base balance.
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Download Press Kit № 159337 Soda Water for Beijing Bofly Design Co.,ltd. by Yang Bo to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Randle by Yang Bo
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Soda Water by Yang Bo
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Yang Bo Randle
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Yang Bo Soda Water
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Beijing Bofly Design Co ltd Brand Logo
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Unique Properties
The packaging design creativity represents people enjoying music with headphones. The product brings a sense of youthful fashion, health, and pleasure. It caters to the consumption psychology of young groups. Soda water can balance the body's acidity and alkalinity, achieving health goals. The pattern design overlays the circular bodies and heads of the characters, expressing balance. The English creative for SODA, with the letter
Tags
Soda water packaging design,Can packaging design
Production Technology
Conventional aluminum beverage can
Design Challenge
How to effectively use visuals to express product positioning and characteristics, indeed, I've brainstormed many drafts.
Project Duration
The project started in November 2023 in Beijing and finished in February 2024 in Beijing.
Operation Flow
Firstly, the vibrant colors of the packaging immediately catch people's attention. Secondly, creative and storytelling visuals evoke the wonderful experience of drinking this soda. Therefore, this packaging can engage potential buyers both visually and imaginatively.
Inspiration
A good packaging should stimulate the imagination of consumers. I hope this packaging can evoke memories of a happy moment for the consumer, such as when I enjoy my favorite drink while listening to music, I feel happy. The creativity stems from this.
Project Overview
Randle Soda Water has been a Iron winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Yang Bo.
Iron Recognition
Yang Bo was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Randle Soda Water.
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