Atria Convergence Technologies

Telecom Application for ACT

The project aims to enhance user experience with the app and introduce new products while understanding user needs. The primary objective is to improve app functionality to better align with user preferences. The Lollypop Design team developed features that are easily modified for seamless usage and time-saving transactions, facilitating smoother exploration of the app. Additionally, robust security measures are being implemented to ensure a reliable environment for user interactions, with a commitment to fostering user engagement and building trust with users.

Download Press Kit № 159375

Download Press Kit № 159375 Telecom Application for ACT by Lollypop Design Studio to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Act by Lollypop Design Studio

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Telecom Application by Lollypop Design Studio

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Lollypop Design Studio Act

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Lollypop Design Studio Telecom Application

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ACTBrand Logo

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Lollypop Design Studio Corporate Logo

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Unique Properties

This projects revolves around creating better user engagement through cross-selling and pushing new products, understanding customer expectations, expanding the app while maintaining strong functional performance, considering design expectations based on user personas and language, ensuring modularity, flexibility for future features, enabling discoverability of individual features, and making most used transactions minimal effort to save user time and buy time for other features.

Tags

Digital Product design, Telecommunications, ACT, Customer App, Mobile App

Production Technology

A thorough analysis of data collected from user research interviews, competitor analysis, and design audits was conducted to prioritize features, develop user journey maps, and establish user personas. Following this, an information architecture (IA) was crafted to systematically organize and categorize content, ensuring an intuitive structure for user navigation. Wireframes were created and designs for the screens were finalized by building on a visual design language suitable for their brand.

Design Challenge

Because of time constraints, user research was unable to gather insights from a broad demographic of users representing different target audiences of act. Hence, the insights obtained were relatively limited in scope, primarily focusing on tier 1 users. At each stage of wireframes, we validated our designs with the dev team to ensure that all the designs are catering to the existing database and apis as well. There were multiple decisions taken and iterations produced to validate those as well.

Project Duration

The project started in march 2023 and finished in september 2023 at lollypop design studio, Bangalore

Operation Flow

This project enhanced act's customer experience by focusing on key aspects: personalization, user control & freedom, building trust, and interaction & incentivization. It included tailoring content based on user behavior, offering seamless management of services and devices, establishing trust through security and reliable support, and increasing engagement with features like gamification and loyalty rewards.

Research

The research aims to gather user feedback on act's platform, identifying areas for improvement and enhancing satisfaction and engagement. one-on-one interviews and usability testing provided personalized insights, revealing challenges like confusion during onboarding and trust issues with payment flow.

Inspiration

Act fibernet developed the act app to improve user engagement and provide a seamless digital experience. by strategically promoting new products, enhancing wi-fi analysis, and aligning with user preferences, they aim to increase engagement. comprehensive user research, including analysis of competitors like airtel helped identify areas for improvement. furthermore, a design audit, competitor analysis were conducted to inspire improvements in user engagement, ensuring a smooth experience.

Project Overview

Atria Convergence Technologies Telecom Application has been a Silver winner in the Interface, Interaction and User Experience Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Lollypop Design Studio.

Silver Recognition

Lollypop Design Studio was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Atria Convergence Technologies Telecom Application.

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