Chongqing Bowchuang
Store for Chongqing BowChuang Automobile Sales Service Co., Ltd.
To elevate the 4S store in the mountainous city, Chongqing, from a mere automobile service center to an urban landmark that integrates recreation, socializing, natural landscape, and art, the design team drew inspiration from the urban culture, creating diverse functional zones infused with vitality and a natural ambiance. Through thoughtful layout and the incorporation of various design elements, the interior space offers an immersive experience that delights customers on multiple levels.
Download Press Kit № 159418
Download Press Kit № 159418 Store for Chongqing BowChuang Automobile Sales Service Co., Ltd. by Horace Davids Engineering Design to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Chongqing Bowchuang by Horace Davids Engineering Design
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Store by Horace Davids Engineering Design
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Horace Davids Engineering Design Chongqing Bowchuang
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Horace Davids Engineering Design Store
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Chongqing BowChuang Automobile Sales Service Co Ltd Brand Logo
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Unique Properties
Located in Chongqing, the 4S store boasts an interior design that defies conventional spatial aesthetics and moves beyond the space design serving just one purpose. Instead, it creates an holistic space that encompasses shopping, entertainment, and socializing. Rooted in the rich cultural heritage of Chongqing, this design emanates a distinctive regional allure. Furthermore, diverse functional zones provides customers with an array of services, enrich their experiences in the 4S store.
Tags
Interior design for a 4S store, Urban culture, Natural landscape, Diverse scenes, Comprehensive services
Production Technology
With a focus on environmental protection, this project opts for innovative materials, such as polymer clay, lightweight PU faux stone siding panel, and ultra thin flexible stone veneer, minimizing the demand for natural stone.
Design Challenge
In an effort to integrate urban culture and natural landscape into the 4S store while striking a balance between aesthetics and functionality, this interior design incorporates various elements for an ethereal allure, evoking the foggy atmosphere of Chongqing. In some areas, the columns are shaped like tree trunks, conjuring the imagery of an ecological forest. Moreover, efficient traffic flow planning among various zones ensures that consumers can easily access a diverse range of services.
Project Duration
The design phase for the 4S Store started in Shanghai in October 2022, followed by refurbishment starting in Chongqing in June 2023. The entire project was completed in November 2023.
Operation Flow
Inspired by the unique style of Hongyadong in Chongqing, the atrium has undergone a transformation: the original staircases have been replaced with a lift accompanied by staircases. This change not only optimizes space utilization but also offers customers multiple options to access different floors. Moreover, each floor has been thoughtfully planned with comprehensive functional zones for display, relaxation, and interaction, enhancing the overall customer experience with improved engagement.
Research
Many 4S stores lack creativity in their interior design and are somewhat limited in functionality. In addition to vehicle sales, customers also crave an inviting environment to occupy themselves during maintenance and repair periods, rather than enduring dull waiting sessions. Recognizing this need, this interior design breaks free from conventional spatial constraints. It integrates diverse functional zones for practicality and delivers a truly memorable and distinctive aesthetic experience.
Inspiration
Drawing inspiration from the natural landscape and rich culture of Chongqing, this design creates an interior space characterized by visual depth, dynamic energy, and vibrancy. By integrating distinctive features of Chongqing, such as its foggy atmosphere, urban traffic flow planning evocative of a 8D cyberpunk world, ecological forest concept, and karst landform, this 4S store stands as a pioneering urban art landmark.
Project Overview
Chongqing Bowchuang Store has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Horace Davids Engineering Design.
Silver Recognition
Horace Davids Engineering Design was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Chongqing Bowchuang Store.
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