Heytea Lab Shenzhen OCT Harbor
Store for TOMO Interior Design Firm
Based on the market positioning and business logic of first lab flagship store in Shenzhen, Heytea is committed to satisfying consumers' new imagination of scene experience. It combines technology elements to create electronic immersion experience, taking garden as shape and experience as environment. Through the three dimensions of artistic conception, future and inspiration, an "immersive experience garden" integrating the experience of scientific and technological abstract landscape is created.
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Download Press Kit № 96008 Store for TOMO Interior Design Firm by Uno Chan to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Heytea Lab by Uno Chan
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Store by Uno Chan
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Uno Chan Heytea Lab
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Uno Chan Store
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Heytea Lab Shenzhen OCT Harbor Store Press Releases
Access press releases crafted for Heytea Lab Shenzhen OCT Harbor in these languages: English.
Heytea Lab Shenzhen OCT Harbor Store Media Articles
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Unique Properties
According to its market positioning and business strategies, Shenzhen Heytea Lab is designed as the first flagship store in the city. It is a successful practice based on the analysis of the current consumption habits and trends. By integrating commodity and experience with social function, this project is devoted to providing brand new consumption experience.
Tags
Interior, Commercial, New Tea, Chain Store, Cool, Pure, Heytea, LED, Youthful Atmosphere
Production Technology
The strip lights and light films are inlaid in the ceiling and the metal grilles to highlight the simplicity and elegance of the space. And the aluminum foam sheet covering the side walls is in contrast with the delicate satin brushed metal. Sitting by the window, you can have a great view of the luxuriant green and feel relaxed and refreshed.
Design Challenge
The ceiling of the Tea Geek Lab is designed according to the pitched roof to form blocks of different textures, against which a moon-shaped art decoration was created. With the moon hanging against the "starry sky" on the LED screen, a beautiful picture is gradually unfolding before people.
Project Duration
The project started in March 2019 in Shenzhen and finished in September 2019 in Shenzhen.
Operation Flow
The geometric staircase leads customers to different labs on the first and second floors, and it is also the visual center of space.
Research
Today, in face of the new consumer groups and new consumerism, how can we help Heytea, a popular new tea brand, to convey its individuality and to demonstrate its business strategies in product innovation, experience innovation and business integration? Optimizing every possible consumption procedure and creating immersive and interactive consumer experience are the basic logic for DOME DESIGN in the design of Shenzhen Heytea Lab.
Inspiration
Facing the complex background and business environment, the designer is based on the insights of the consumption experiences that the brand will bring to the consumers. The design goes beyond the conventional reference system, deconstructs the consumers' demands and feelings, and extends the potential value of Heytea in the background. Finally, by planning and operating, designers have successfully created the space value and new experiences with unique creativity.
Image Credits
Image #1: Photographer En Xiao, Tea Geek Lab, 2019. Image #2: Photographer En Xiao, Tea Geek Lab 2, 2019. Image #3: Photographer En Xiao, Tea Geek Lab 3, 2019. Image #4: Photographer En Xiao, Peripheral Lab, 2019. Image #5: Photographer En Xiao, Artistic Installation, 2019.
Project Overview
Heytea Lab Shenzhen OCT Harbor Store has been a Golden winner in the Interior Space and Exhibition Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Uno Chan was recognized with the coveted Golden A' Design Award in 2020, a testament to excellence of their work Heytea Lab Shenzhen OCT Harbor Store.
Uno Chan Press Releases
Discover Uno Chan's journey through our press releases, available for all press members and journalists to use without restrictions. Unlock 5 press releases now, directly accessible to journalists.
Heytea Lab Shenzhen OCT Harbor Unveils Futuristic Flagship Store Designed by Uno Chan
Uno Chan's cutting-edge design for Heytea Lab Shenzhen OCT Harbor sets a new standard for immersive consumer experiences in the heart of Shenzhen, China.
Uno Chan Newsroom
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