Long Xi
Incense Stick Packaging for Shenzhen Chushan Design Culture Group Co., Ltd.
This packaging cleverly blends wood and aluminum-coated bags to showcase a fusion of modern technology and Eastern culture. With a sliding wooden box for easy access, its interior stack design, topped with sponge pad cardboard, protects the product and offers branding opportunities. The bottom accessory box, featuring a convenient handle, allows easy retrieval. Its stacked structure minimizes size, saving on transportation costs while ensuring product safety. This design meets practical needs and conveys a unique bronze culture experience in line with the brand.
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Download Press Kit № 159475 Incense Stick Packaging for Shenzhen Chushan Design Culture Group Co., Ltd. by Menghao Zeng to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Long Xi by Menghao Zeng
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Incense Stick Packaging by Menghao Zeng
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Menghao Zeng Long Xi
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Menghao Zeng Incense Stick Packaging
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Shenzhen Chushan Design Culture Group Co Ltd Brand Logo
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Unique Properties
By merging aluminum-coated bags with wooden boxes, we craft a distinctive cross-material visual, enhancing the product's appeal. The wooden box incorporates a sliding structure and multi-layered stickers to replace conventional plastic seals, harmoniously blending ceremony and practicality while enriching the historical legacy of bronze. The "Longxi" series arises from a unique blend of bronze craftsmanship and texture, delivering a distinct bronze culture experience, aligning with the brand.
Tags
fragrant, Bronze Culture, Orient, ancient method, Chinese Dragon, Eastern Culture
Production Technology
To seamlessly blend the wooden box's appearance with historical culture, we use various cotton paper labels for sealing and printing historical documentary materials, Gold stamping and embossing techniques add visual depth, ensuring meticulous replication of bronze patterns from 2400 years ago. This fosters a connection with past culture, evokes emotional resonance, and enhances cultural identity. The packaging employs advanced technology for precise replication, with materials of enhanced texture and special techniques, ensuring exceptional quality and execution in both appearance and tactile experience.
Design Challenge
Finding the balance between traditional craftsmanship and contemporary aesthetics has always been the biggest challenge for our team, especially when it comes to avoiding the visual staleness often associated with traditional craft packaging. Making overly innovative changes could lead to a deviation from existing market perceptions. We strive to find opportunities for integration between traditional heritage and modern sensibilities, bridging the gap between tradition and contemporary taste.
Project Duration
Completed in Shenzhen from December 2022 to October 2023
Operation Flow
In the structure of the wooden box, we have incorporated a curved sliding mechanism for easy retrieval of the product. Internally, the design employs a stacked arrangement, with a top layer covered by sponge-padded cardboard. This not only protects the product from compression during transportation but also provides an opportunity to showcase brand information. At the bottom, there is an accessory assembly box with convenient handles for easy accessory retrieval. Thanks to the stacked structure, the entire packaging has reduced dimensions, ensuring safe transportation while saving on shipping costs.
Research
The dragon motif and bronze patterns used in this craft are derived from bronze artifacts dating back to the Warring States period of ancient China, around 2600 years ago. We have extracted these exquisite patterns and transformed them into products that align with contemporary aesthetics and usage patterns. This allows us to better appreciate traditional wisdom and the aesthetics of ancient civilizations.
Inspiration
This bronze incense holder packaging seamlessly combines visual inspiration from Eastern culture dating back 2400 years, providing users with a distinctive cultural ritual experience. Building upon a contemporary reinterpretation of Eastern culture, we skillfully blend electroplated aluminum film bags with wooden materials, perfectly encasing the wooden box to create a design that exudes a heightened sense of technology.
Image Credits
Chushan Design
Project Overview
Long Xi Incense Stick Packaging has been a Silver winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Menghao Zeng was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Long Xi Incense Stick Packaging.
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