See The Unseen
Immersive Ephemeral Art Exhibition for GuangZhou TaiKooHui
As the Lunar New Year approaches while most embrace a visible dragon design, the team aim to create a memorable dragon experience that elevates visitors' imagination and memory of the hidden dragon. By partnering with Penique Productions for Taikoo Hui Mall’s CNY, it integrated artistic techniques and mediums to make the dragon elusive with red recyclable film to craft a glass box, this reimagined space offers a sense of elusive presence that enhances the visitor's immersion into the concept of the dragon, aiming to bring new year blessings them in the newly redefined space of the mall.
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See the Unseen by INCEPTION Cultural amp Creative Co Ltd
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Immersive Ephemeral Art Exhibition by INCEPTION Cultural amp Creative Co Ltd
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INCEPTION Cultural amp Creative Co Ltd See the Unseen
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INCEPTION Cultural amp Creative Co Ltd Immersive Ephemeral Art Exhibition
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GuangZhou TaiKooHui Brand Logo
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Unique Properties
All around the world, Chinese communities are creating visible dragons, but the uniqueness of 'See the Unseen' lies in concealing the dragon. It is presented on the L3 floor of the mall in transparent glass boxes. Crafted in collaboration with artists using semi-transparent recyclable materials, these red boxes not only capture the imagination but also prompt viewers to contemplate the unseen wonders of the world. Additionally, the red inflatable space is to be seen as the main visual that brings blessings for this dragon new year.
Tags
Dragon, Glass box, sustainable, ephemeral art, inflatable art, spatial art design, sculpture, balloon, contemporary art
Production Technology
- glass box (inflatable plastic color film)
Project Duration
Jan 26th - Feb 25th in TaiKooHui GuangZhou, China
Inspiration
"See the Unseen" portrays the dragon as an originally invisible entity. Reflecting this mysterious concept, the exhibition area features dragons presented within semi-transparent glass boxes made from recyclable plastic materials, creating an elusive sensation. Constructed by the collaborative artist team Penique Productions using red recyclable coloured film, these glass boxes allow viewers to immerse themselves in the presence of the dragon. Enhanced with lighting either during the night or day, this design not only alters the space in terms of texture, light, atmosphere, and drama but also deepens the contemplation and perception of the dragon as a mystical creature.
Project Overview
See The Unseen Immersive Ephemeral Art Exhibition has been a Silver winner in the Fine Arts and Art Installation Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit INCEPTION Cultural & Creative Co., Ltd.
Silver Recognition
INCEPTION Cultural & Creative Co., Ltd was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work See The Unseen Immersive Ephemeral Art Exhibition.
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