Chinese Baijiu for HUBEI SHIHUA LIQUOR CO.,LTD
This is a highly recognizable white wine package design blending cultural allusions. It borrows from the tripod and the ox head shape, both of which represent dignity, power, and courage in Chinese history and culture, and continues to use noble colors, with black as the main tone and partial gold, bronze, and red accents, creating a striking visual contrast. The overall design exudes a classic, noble feel and a strong historical and cultural touch, giving the product a value of cultural inheritance and a significant collection.
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Press resources for 72 Xiangyu The Conqueror Liquor are offered in several languages: English.
Our 72 Xiangyu The Conqueror Liquor articles are prepped and available in these languages: English, Dutch, Japanese, Indonesian, Italian, Spanish, German, Portuguese, Chinese (Mandarin), Turkish, Korean, Russian, French, Arabic (Standard) and Hindi, ready for your use.
The bottle is inspired by Xiang Yu, the Overlord of Western Chu, who wore golden armor and raised the tripod. The bottle's crown is modeled on the ox head of Emperor Yan Shennong. The bottle is dominated by black with gold, bronze, and red accents. This color palette creates a striking visual contrast while exuding a classic and noble feel, as well as a strong historical and cultural touch.
Premium wine, hold a significant value of collection, cultural inheritance, artifact shape with traditional Chinese culture, manufactured by multiple processes.
The bottle's curved symbol related to the tripod uses an embossing process. Visually striking areas in gold, bronze, and red are given a glossy finish, and the dominant black area uses a matte process. Multiple processes create a layered visual effect and a sumptuous noble feel. The wine boasts a rare flavor and a more significant collection value because it is made from raw pulp, the alcohol content of which is naturally reduced after 20 years in the cellar.
The challenge for this design is how to create this 72° Xiangyu the conqueror liquor with both a unique appearance and high quality, which requires striking a balance between tradition and innovation. Breaking the boundaries of traditional wine design, we've borrowed from the traditional Chinese symbol of the tripod and the shape of Emperor Yan Shennong’s ox head, combined with the stately color scheme with a historical touch, to create a highly recognizable wine profile with rich stories.
The project finished in October 2021.
Wine is a good offer at high-level business banquets and a precious gift. This design is an artwork with good flavor and an attractive look, exhibiting a strong historical and cultural touch. Its appearance incorporates historical and cultural allusions, resembling a valuable artifact. The rich flavor and aroma complement its allusion-inspired appearance. Each drop is reminiscent of the memory of history. This noble and elegant wine is suitable for banquets and is a respect for recipients.
Premium wine has become an essential element in various occasions in China. A well-brewed quality wine is always a representation of respect, celebration, or sharing. The 72° Xiangyu the conqueror liquor exhibits superior quality in flavor and indicates its unique cultural connotation from the inside out, highlighting its sharing significance among a variety of wines.
The bottle is shaped like a tripod, which represents dignity and power in Chinese history and culture. Xiang Yu's lifting of the tripod is considered strong and intrepid, earning him the title of "Overlord". This title is introduced into the product name and design inspiration to ensure its consistency. The bottle's crown resembles the shape of Emperor Yan Shennong's ox head - a symbol of wisdom and courage- adding a unique cultural connotation to its appearance.
HUBEI SHIHUA LIQUOR CO.,LTD
72 Xiangyu The Conqueror Liquor Chinese Baijiu has been a Bronze winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
HUBEI SHIHUA LIQUOR CO.,LTD was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work 72 Xiangyu The Conqueror Liquor Chinese Baijiu.
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